As the world's first Ritz-Carlton Reserve, Phulay Bay embodies the attributes, philosophy and unique style and design of the Reserve brand extension.

It has been designed for those who seek to escape the stresses of everyday life and immerse themselves into a completely bespoke and personally-tailored-to-suit vacation experience. 

Set on the shores of the Andaman Sea, Phulay Bay is a striking 54-villa and pavilion boutique hotel offering unspoilt views of the naturally rugged shoreline and dramatic limestone karsts which make up this beautiful part of southern Thailand.

The resort is the vision and work of in-demand Thai architect Lek Bunnag, and is an awe-inspiring combination of modern styling and architecture; grand and oversized in scale with distinctive accents from not only Thai, but Middle Eastern and Moroccan cultures. Bunnag takes inspiration from beautiful things from around the world to create an environment where the senses are continuously triggered and enlivened from the moment guests enter the resort driveway to the moment they leave.

An exhilarating sense of arrival will immediately let guests know they are somewhere special: 20ft high aubergine walls and ‘hedges' made from indigenous trees create a sense of wonder from the outside and a great sense of peace and stillness once on the inside. Guests enter the resort through the high walls and walk over a stepping-stone pathway that leads them to a magnificent pitched-roof Thai pavilion situated on an island surrounded by thousands of gently flickering candles. 

From here on in, guests subtly and gently have their senses enriched and stimulated with the resort's own scent, signature drink, the stunning scenery from both inside the accommodation and throughout the resort, to tactile 100% Thai silk soft furnishings used in the villas and restaurants. 

"When styling and designing Phulay Bay, A Ritz-Carlton Reserve, we were very conscious of the abundant natural beauty surrounding us which is what makes people fall in love with Thailand," explained Estelita Sebeto, the resort's General Manager. "We want guests to enjoy and discover the extraordinary diversity so have worked with nature to maintain a setting that evokes the very best of the natural environment and sourced local and sustainable materials in its construction and styling."