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Stupid airline trick #752.
Wednesday, 9th December 2009
Source : Timothy O Neil-Dunne ~ T2Impact.com
Like many Frequent Flyers - I spend a lot of time boarding aircraft and exiting aircraft, it is a somewhat stressful time (or maybe I am just a worry wart).

So this award goes to the whole industry for their arcane policies on boarding aircraft.

I have several examples so I am not going to pick on anyone in particular because I am just using these as examples of time and effort wasted.
EG
Air France's small boarding gates in Terminal F at CDG. Also the way they board. With special boarding pass readers where someone actually puts the paper into a self service machine.

Lufthansa's forcing you to use self service machines in smaller airports without any corresponding availability of trouble shooter people. Its hard enough for me as a FF - for a little old lady from Pasadena it could be quite intimidating.

Delta's in and out of the Red Coats at ATL. Some times they are there - many times they are not. When things get tough (both dynamically and procedurally) they seem to disappear.

Certain airports premium paid early boarding for LCC carriers. For example CIA in Rome where you pay then get on a bus ... along with the other passengers who didn't pay for it!

Air Asia's boarding herd process. I am sure someone is going to get killed at BKK.

And my favorite one above all - is the stupid boarding from back to front. All the studies show this is not the best way to board. So why do they still do it.

If you would like to trawl through this blog you can actually find a story I did on the most efficient form of boarding.

So for this reason the industry - airports and airlines get the Stupid Airline Trick award.

Cheers Thanks for reading - private comments please to professorsabena@gmail.com

T2Impact is a business development, technology and strategic consulting group focused on helping firms to accelerate their growth either in new geographies or with new products and services. Our name derives from the companys focus; accelerating time and getting from idea to impact quickly for its clients.

We provide a full line of strategic planning services, including marketing plan development, joint venture opportunity evaluation, market and competitive research, process re-engineering, business plan validation and execution. 

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