Newest luxury hotel in Beijing reaches out to the city's community using the web's fastest-growing media platform.

In anticipation of the official opening of Beijing's newest landmark of luxury, Fairmont Beijing have reached out to the online community using the web's fastest-growing media platform, Twitter. This ‘tweeting' journey which began on April 30 has since grown to have more than 1,600 followers.

There is little doubt that Twitter is one of the most talked about start-ups of the past couple of years and its growth continues to explode.  Market research-company Nielsen Online says Twitter grew by 1,689% from February 2008 to February 2009. Twitter has become something of a social networking phenomenon not only for regular web browsers but celebrities and well-known personalities such as President Obama and talk-show host  Oprah Winfrey, regularly taking to Twitter as a communication platform. 

@beijingfairmont,the handler code for Fairmont Beijing, joined the Twitter community with an active focus on discussing its various passions; be it food, wine, spa, travel or anything that is eco or environmentally friendly ‘tweets'.

"Twitter allows us to follow updates on the latest trends in the travel industry, journalism, green talks or even engage in regular dialogue with Tweeple, which recently happened on Mother's Day," commented Trudy Moreno, Director of Sales and Marketing.  "We are grateful for the support of the Twitter community, and for their interest in following our journey towards the opening of the first Fairmont hotel in China."

The hotel in Beijing's Central Business District or CBD is inviting Twitter Citizens or Tweeple to join them for the countdown updates towards the launch of the beautiful luxury hotel by simply searching for the hashtag #Countdown.

For over a century, Fairmont Hotels & Resorts has been primarily been operating within the North American marketplace but is fast becoming a global hospitality leader within 56 distinctive hotels in 16 countries and growing (over 20 properties currently in development). The diverse portfolio includes historic icons, elegant resorts and modern city centre properties including iconic landmarks like London's Savoy hotel, The Fairmont San Francisco and New York's The Plaza.

Properties in the Fairmont collection, located in some of the most coveted locations in the world, offer guests enriching, memorable experiences, warm and sincere service and unique architecture, embodying an understated elegance; celebrating travel and discovery.

Fore more information please visit www.fairmont.com/beijing

To follow Fairmont Beijing on Twitter, visit http://twitter.com/beijingfairmont