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Sofitel introduces two new brands.
Tuesday, 10th March 2009
Source : HVS International
The French Accor group's Sofitel Hotels has launched two new brands, namely SO by Sofitel and Sofitel Legend, to cater to different hotel guest needs and desires.

The SO by Sofitel is positioned to be comfortable and trendy to attract the younger age group, while Sofitel Legend is expected to be a top luxury brand. A

ccording to market sources, Sofitel has closed some hotels which were seen as incompatible with the new brands. As such, Sofitel currently has 150 hotels, compared to 206 hotels in 2007.

www.hvs.com
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