It's all about the location; this beautiful location enables guests to have a view of the falls distinctive venues, unique experiences and great service .

IHG (InterContinental Hotels Group) one of the world's largest hotel groups by number of rooms, announced today the historic Brock Plaza in Niagara Falls will join the Crowne Plaza® Hotels & Resorts portfolio.  The Crowne Plaza Niagara Falls - Fallsview will open later this month following an extensive renovation.

Located directly across from gorgeous Niagara Falls, the Crowne Plaza Fallsview hotel offers the official postcard view of the falls, distinctive venues, unique experiences and great service. The hotel's intimate options for smaller meeting groups and special occasions are complemented by a one-of-a-kind grand-scale meeting space accommodating up to 800 guests. Adjacent to the hotel is an additional 200,000 square feet of meeting space.

"Niagara Falls is a top-spot for both Canadian tourists and meeting planners," said Gina LaBarre, vice president, Brand Management, Crowne Plaza Hotels & Resorts, the Americas. "The breathtaking sites, local nightlife and gaming activities, as well as the proximity to beautiful Niagara-on-the-Lake, attract numerous people traveling for business and leisure, making this a great location for an upscale meetings-savvy brand like Crowne Plaza."

The new property is connected to Casino Niagara and just minutes from North America's premier wineries, golf courses, and steps from the Niagara Parklands. The Crowne Plaza Niagara Falls - Fallsview will boast on-site amenities such as an
elegant indoor pool and a newly renovated exercise room with wireless Internet access throughout the hotel.

The hotel will also feature the Crowne Plaza Sleep Advantage program, which is available at all Crowne Plaza hotels in the Americas. Sleep Advantage encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips, sleep CDs, sleep tips and amenities such as eye masks, ear plugs and lavender spray.

Also consistent with the Crowne Plaza brand, the hotel offers a comprehensive meetings package to ensure a seamless planning process and exceptional meeting experience consisting of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Meetings Daily Debrief.  The historic Grand Ballroom and the elegant Fallsview Rainbow Dining Room and Salon will provide the perfect venue for guests to gather for business or leisure.

The hotel is owned and managed by Canadian Niagara Hotels Inc. under a license agreement with a company in the InterContinental Hotels Group.