The deal is to support each other in the marketing and promoting of tourist attractions and products as well as services of both the destinations, and stimulate tourism and business between both the regions.

The Dubai Department of Tourism and Commerce Marketing (DTCM) and Landkreis Unstrut-Hainich (UHK), a district in the north of Thuringia , Germany , have signed a Memorandum of Understanding (MoU) to support each other in marketing promoting tourist attractions, products and services of both the destinations and stimulate tourism and business between both the regions.

The MoU was signed by the DTCM Director General, Mr. Khalid A bin Sulayem, and Mr. Harald Zanker, UHK District Governor, at a ceremony held at the DTCM Head Office.

Mr. bin Sulayem said Germany continues to be a major source market for Dubai's booming tourism industry and business between the two destinations have been growing at a fast pace. This agreement, he said, would go a long way in benefiting both the DTCM and UHK in the long term.

The MoU will facilitate marketing of products and services of companies located in Unstrut-Hainich district and also those from the emirate. Both parties will nominate their representatives to define the scope of the cooperation.

The UHK and DTCM will identify projects that are suitable to promote as tourism projects and will consider joint promotions. Both parties agree to meet on a regular basis in Dubai and Muehlhausen to define next steps for their joint activities and assess the work that took place.

The DTCM will also assist UHK in the promotion of UHK and its National Park Hainich – which became the 13th national park of Germany in 1997 -after studying the appropriate aspects of the project that will be amenable to the Dubai market.

The UHK undertakes to assist in the promotion of the various appropriate Dubai projects at their destination by disseminating all relevant DTCM promotional materials. Both parties agree to sign a definitive agreement detailing the scope of their joint promotional activities within six month of signing this MOU.