The hotel industry in the US consists of about 30000 companies that operate 50000 individual locations, with combined annual revenue of $90 billion.

Large US companies include Marriott International, Starwood Hotels & Resorts, and Hilton Hotels. The industry is moderately concentrated; the 50 largest companies hold about 45 percent of the market.

The majority of hotels are affiliated with a chain. A typical hotel has about $7 million of annual revenue and 100 employees.

Note: Casino hotels are reviewed in the Gambling Operations industry profile.

COMPETITIVE LANDSCAPE

Demand is driven by business and tourist travel, which are closely linked to the state of the economy. The profitability of individual companies depends on efficient operations, since many costs are fixed, and on good marketing.

Big companies have economies of scale in operations, can more easily raise capital and have strong name recognition. Small companies can compete effectively through favourable locations and specialty services.

The industry requires large amounts of capital but operations are labour-intensive; average annual revenue per employee is only $65,000.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major sources of revenue are room fees, food, alcoholic drinks, and merchandise sales. Room fees account for 70 percent of revenue, food for 15 percent, and alcohol for 5 percent.

The basic operations of hotels and motels consist of providing sleeping accommodations, housekeeping, maintenance, and a variety of personal services.

In addition, hotels may provide restaurants, meeting rooms, event hosting, business services, and resort services like...

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