ITB 2024 Special Reporting
Rotana voted ME's leading brand.
Tuesday, 19th June 2007
Source : Rotana Hotels
Rotana Hotelstook the Middle East's Leading Hotel Brand award at the 14th Annual World Travel Awards, the premier global awards event that promotes excellence in the travel and tourism industry -

Selim El Zyr, President & CEO of Rotana Hotels expressed his great pride on receiving the award for the Middle East's Leading Hotel Brand saying that it was the result of the combined efforts of the entire Rotana team. "With thousands of votes cast by over 167,000 travel professionals worldwide, including more than 110,000 travel agents in over 200 countries across the globe, the World Travel Awards has become one of the most important in the travel industry and we feel very honoured to be part of it" El Zyr said.

Hailed by the Wall Street Journal as the "Travel industry's equivalent to the Oscars", World Travel Awards are considered the most comprehensive and prestigious in the global travel industry today.

Each year the World Travel Awards hit the travel industry community, building to a crescendo with the annual Awards Presentation Ceremony. The World Travel Awards were established in 1993 to acknowledge, reward and celebrate the enormous achievements to be found in all sectors of the global travel industry.

Operating in highly competitive environment and to thehighest international standards, Rotana Hotels has aninherent ability to deliver the best of Arabian hospitality. Managed by a close-knit, hands-on executive team, the growth of the company has been both exceptional and extraordinary in the number of properties operating under the Rotana umbrella. Customers are attracted and retained by the wide and increasing number of personal choices in terms of location, type, budget and style of property.

Rotana has a portfolio of four and five star Hotels and Suites properties. "We are a 'local' organisation managed by people who are able to understand and convey what the region has to offer, and create 'packages' that will reflect this far better than the international chains could hope to do" commented El Zyr.

"These awards stand testimony to the dedication, enthusiasm and sheer professionalism that our entire team shows towards their work and the hospitality industry in this region" he continued. "Naturally we are delighted that our efforts have been recognised and it certainly gives us added momentum for the coming months in terms of our planned expansion and new hotel openings."
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