ITB 2024 Special Reporting
Travel guide brought to your phone
Wednesday, 28th February 2007
Source : concierge.com
It's like having a personal concierge at your fingertips - It is becoming easier, for the discriminating traveler, to connect with its trusted recommendations and advice with the launch of Concierge Mobile.

A version of the web site optimized for use on mobile phones, Concierge Mobile includes the most popular features of Concierge.com: insider guides to nearly 200 destinations; Conde Nast Traveler's Gold List of the top hotels and resorts in the world; weather forecasts, and travel images that can be downloaded as wallpaper for your phone. You can have this travel resource at your fingertips simply by typing concierge.com into your wireless device.

"Have you ever landed in a city and not known where to eat or grab a drink? Maybe your hotel wasn't what you expected-but you don't have a laptop to help look for a new one. Or you need to bring back a special gift for someone and don't know where to shop," says Peter J. Frank, editor in chief of Concierge.com. "It happens to all of us. Now, all of our editors' insider travel advice will all be available on your cell phone, anywhere and everywhere."

Concierge Mobile is the first and only mobile site dedicated to recommendations for affluent travelers. It is easy to use, does not require registration, and is free (beyond what wireless service providers charge for air time). Concierge Mobile works on any mobile phone or device that can access the Internet. Features include:

Destinations - Concierge.com's carefully researched and continually updated Insider Guides to nearly 200 destinations around the world contain a selective list of recommendations for hotels, restaurants, shopping, and nightlife, and advice on what to see and do. Unlike any other travel guides on the Web, the content is completely original and written by independent travel writers who are experts in their destinations.

My Destinations - Users can easily send a specific hotel, restaurant, activity, or other listing on Concierge.com to their mobile device. When visiting the website on a computer, you just click on the cell phone icon " next to the item you want to save and it will be sent to your phone, filed in the "My Destinations" section. You can do the same thing while browsing the site on your phone itself.

Featured Destination of the Week - Each week, the editors of Concierge.com will pick a top destination to highlight.

Weather Updates - Users can easily access current conditions and a seven-day forecast for destinations around the world.

The Gold List - Conde Nast Traveler's annual roll-call of the top hotels and resorts in the world, as determined by its readers, will be available for browsing on Concierge Mobile.

Wallpaper Galleries - A selection of stunning travel images from Concierge.com's popular photo galleries are available to use as "wallpaper" to personalize your wireless device - so you can dream of that perfect beach, majestic mountain, or inspiring skyline every time you use your phone.

Engineered and managed by Crisp Wireless, Concierge Mobile provides an intelligent, highly targeted advertising channel for Concierge.com's many advertising partners, allowing the site to match specific advertisers to relevant destinations and enabling these advertisers to deliver contextually meaningful and targeted messages to consumers.

"Concierge Mobile can mirror the advertising opportunities offered online due to the variety of advertising solutions mLogic can accommodate, including fixed sponsorships, dynamic ad serving and customized microsites," said Boris Fridman, CEO of Crisp Wireless. "We enable publishers to build an effective model that both extends their brand onto mobile devices while incorporating advertising in a meaningful way to drive new revenue."
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