The US hotel industry reported negative year-over-year comparisons, among the Top 25 Markets, Tampa reported the steepest occupancy drop.
19-25 October 2025 (percentage change from comparable week in 2024):
- Occupancy: 66.6% (-3.6%)
- Average daily rate (ADR): US$166.36 (-1.7%)
- Revenue per available room (RevPAR): US$110.78 (-5.3%)
Among the Top 25 Markets, Tampa reported the steepest occupancy drop (-24.2% to 63.7%), due to the elevated displacement demand period that followed Hurricane Milton in 2024.
New Orleans posted the largest decreases in ADR (-35.3% to US$195.39) and RevPAR (-41.9% to US$132.94). The market’s performance was affected by a comparison against Taylor Swift’s 2024 Eras Tour dates.
Overall, 21 of the Top 25 Markets saw an occupancy decline.
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