This evolved identity continues the elevation of a brand dedicated to creating the most inspiring collection of one-of-a-kind properties and experiences in the world.
Honoring the unique approach that has shaped its offering from the very beginning, the more encompassing title accurately reflects Auberge Collection’s growing portfolio of exceptional properties. From landmark city hotels to award-winning beachfront escapes, alpine destinations, countryside estates, and residences, the new name underscores a broader vision for Auberge.
“From the start, the Auberge name has been synonymous with rare luxury and one-of-a-kind experiences,” said Dan Friedkin, Chairman, Auberge Collection. “Evolving our name brings sharper clarity to who we are at our core: a collection of inspiring destinations, each alive with its own heritage, character, and creativity.”
This timely announcement comes as Auberge continues its thoughtful and strategic growth, opening new destinations in storied locations worldwide. Recent unveilings include Collegio alla Querce, Auberge Collection in Florence and The Woodward, Auberge Collection in Geneva, while forthcoming openings such as Cambridge House, Auberge Collection in London, The Knox, Auberge Collection in Dallas, The Shore Club, Auberge Collection in Miami Beach, The Birdsall, Auberge Collection in Houston, and Moncayo, Auberge Collection in Puerto Rico signal the diversity and depth of the collection.
“This transition is a natural evolution for our brand,” said Christian Clerc, President & CEO, Auberge Collection. “It reflects the growth of our portfolio, the breadth of extraordinary experiences we offer, and our enduring commitment to the singular identity of each property.”
Auberge has consistently set the standard for excellence in luxury hospitality, earning sustained industry recognition and guest acclaim. In Travel + Leisure’s 2025 World’s Best Awards, the brand achieved the highest percentage of luxury properties featured, with nine properties ranking No. 1 in their categories. Additionally, 15 Auberge properties were listed in Travel + Leisure’s Top 500 Hotels list. The brand has also featured prominently in Condé Nast Traveler’s Readers’ Choice Awards year after year. In 2024, 20 properties were included among the world’s best, with six earning the No. 1 spot in their respective categories.
