Ayala Land Hospitality (ALH), the hospitality arm of Ayala Land, Inc, has partnered with IDeaS as part of its broader transformation strategy to strengthen commercial capabilities and future-proof its growing hotel and resort portfolio in the Philippines.
Following a competitive evaluation process, ALH selected the IDeaS G3 Revenue Management System (RMS) to support smarter pricing, forecasting, and operational efficiency across its Seda Hotels and El Nido Resorts brands.
The technology enhances ALH’s ability to respond dynamically to market shifts, drive higher profitability, and give teams more time to focus on strategic, guest-centric initiatives.
“Partnering with IDeaS supports our long-term vision of building a more intelligent, responsive, and performance-driven hospitality organization,” said George Aquino, President and CEO, Ayala Land Hospitality. “As we scale across diverse market segments and geographies, we need systems that help us make better decisions—faster.”
“We’re proud to be part of Ayala Land Hospitality’s transformative journey,” said Jurgen Ortelee, Managing Director of APAC, IDeaS. “Their vision for modern, data-driven hospitality aligns with our mission to empower the industry with intelligent solutions that deliver meaningful impact.”
The move is one of several strategic investments ALH is making to elevate its commercial approach—alongside digital upgrades, guest experience platforms, and loyalty innovations.
