Among European countries, the United Kingdom and Ireland have achieved hotel occupancy indices at or above 100% of pre-pandemic levels.

As of February 2025, Ireland showed a running 12-month occupancy that was 102% of the 2019 comparable, followed closely by the United Kingdom at 100%.

Across the rest of Europe, Mediterranean countries are not far behind, with Spain, Italy, and Greece all posting hotel occupancy at 99% of what was seen in 2019.
 
U.K., Ireland and Mediterranean markets match pre-pandemic occupancy levels
Occupancy, indexed to 2019, R12 Feb 2025

Overall, hotel performance levels have been on a rise around most of the world. For the three months ending with February 2025, Europe occupancy was at 60%, which was 2% higher year over year.

Average daily rate (ADR) came in at US$137 on a constant currency basis, a gain of 3% year over year.  

The Middle East was at 77% (+2%) and US$205 (+4%). The Northern Africa region demonstrated the highest growth rates with levels at 59% (+11%) and US$127 (+37%). Sub-Saharan Africa lost occupancy (57%, -2%) but still grew ADR (US$164, +11%). 

* According to CoStar data that will be presented this week at IHIF EMEA in Berlin