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Makeready Experience partners with Travel Outlook for voice reservations and guest-led conversational AI
Wednesday, 26th March 2025
Source : Travel Outlook - The Premier Hotel Call Center™

Travel Outlook, the Premier Hotel Call Center™ is delighted to announce a strategic partnership with Makeready Experience, one of the leading independent hospitality management companies in the United States.

This collaboration combines Travel Outlook’s industry-leading call center services with Annette, The Virtual Hotel Agent™ to support Makeready’s unique collection of properties. 

Halcyon, a Makeready hotel in Cherry Creek, Colorado

Makeready: Driving Hospitality Innovation with Technology

Makeready is recognized for its innovative approach to creating and managing independent lifestyle hotels, restaurants, and retail brands. With properties such as Halcyon in Cherry Creek, The Ryder and The Emeline in Charleston, The Noelle in Nashville, and others, Makeready brings a unique, locally-rooted approach to hospitality that values authentic experiences and personalized service to connect guests to the local culture and unique spirit of each destination. 

The integration of Annette with Travel Outlook’s advanced reservations team will allow Makeready to continue to blend pioneering technology with exceptional customer service to meet the demands of today’s guests, all while alleviating the pressures of staffing shortages and rising operational costs.

Eric Gavin, Makeready’s President, said, “at Makeready, we are always looking for ways to enhance guest experiences through thoughtful innovation. Our partnership with Travel Outlook allows us to elevate the level of service we provide by seamlessly integrating AI-driven technology with personalized human interaction. In a rapidly evolving industry, leveraging innovative solutions is key to anticipating our guests’ needs and delivering personalized, lifestyle-driven hospitality. With Travel Outlook’s expertise in guest engagement, we can further our commitment to providing seamless, high-touch experiences that feel both intuitive and unexpected.”

Annette, The Virtual Hotel Agent™: A Game-Changer for Hotel Operations and Guest Engagement

Annette, designed specifically for the hospitality industry, is a guest-led conversational AI assistant that offers hotel guests a seamless, pleasant experience.  With its AI capabilities powered by PolyAI, Annette can handle multiple calls in real time, clearly understanding guest inquiries and addressing them with personalized responses. From answering questions about hotel amenities to providing local recommendations, Annette manages interactions with human-like conversations, allowing hotel staff to focus on providing exceptional service to guests at the front desk. 

With software that incorporates Generative AI, Annette is equipped to provide guests with a natural and intuitive experience, around the clock. She can transfer calls to the appropriate department and send follow-up texts, and she can also engage guests in multiple languages, particularly valuable for hotels to deliver a uniform experience to a global audience.

Travel Outlook Voice Reservations: Proven to Convert More Reservations Calls to Revenue

Travel Outlook is the only call center certified by the Kennedy Training Network, ensuring a consistent, efficient approach that results in the conversion of up to 70% of qualified reservations calls into revenue at higher ADR.  Travel Outlook’s proprietary sales training, developed in partnership with Forbes and the Kennedy Training Network, ensures that every reservation call is handled with expertise, and with little wasted time.

“As AI continues to reshape the hospitality industry, we are proud to be at the forefront of this transformation,” said John Smallwood, President of Travel Outlook. “With Travel Outlook’s exceptional talent and Annette's cutting-edge technology, Makeready can expect our team to assist them to continue to streamline operations and manage call volumes with unparalleled efficiency, crucial to staying competitive in today’s market.”

For additional information on Travel Outlook, the Premier Hotel Call Center™: 

John Smallwood, President, Travel Outlook
jsmallwood@traveloutlook.com / (844) 872-8356

Travel Outlook is an innovative, custom off-site central reservations office (CRO) service that serves as either a primary or overflow reservations department for hotels. Travel Outlook utilizes industry-leading talent combined with hospitality-specific AI-powered technology (Annette, The Virtual Hotel Agent™) to enhance customers’ voice channels and increase conversion rates.

Given its progressive approach to the voice channel – in terms of performance, training, transparency, testing and the tools used to measure performance – Travel Outlook, the premier hotel call center™ is the leading voice reservations team in hospitality. Travel Outlook's valued client list includes Viceroy Hotel Group, Curator Hotels and Resorts, Outrigger, KSL Resorts, Proper Hospitality Group, Atlantis, The Irvine Company, Sage Hospitality, Noble House Hotels, HEI Hotels, Pyramid Global, and many others. Travel Outlook's team and approach increases sales conversion and helps to create more effective voice communication between hotels and their guests, resulting in improved social scores in addition to increased voice channel revenue. 

www.traveloutlook.com

About Makeready Experience

Designed from the ground up to create truly independent hotel, restaurant and retail brands with individual points of view, Makeready is a different kind of hotel operator, one that provides an opportunity for travelers to connect to the world around them, city by city and person by person. Makeready is passionate about developing independent experiences that are an essential part of each community, cultivating deep, emotional connections across guests, teams and local brands to create sustainable value for investors. Makeready operates notable hotels, restaurants and retail shops throughout the country such as: Noelle, Keep Shop, Hidden Bar and Makeready L&L in Nashville; The Alida and Rhett in Savannah; The Adolphus and Commerce Goods + Supply in Dallas; Emeline, Frannie & The Fox and Hank’s Seafood Restaurant in Charleston and its elevated venue space for private events, Hank’s Social Hall. 

Media Contact: Raul Vega, President, LEVEL 5 Hospitality, LLC. vega@level5hospitality.com

Find us online at www.Makereadyexperience.com or Instagram at www.instagram.com/Makereadyexp.

Media contact: Caitlin Beveridge

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