Hilton, in partnership with American Express and South Korean credit card company Lotte Card, announced the launch of two cobrand Private Label Credit Cards (PLCCs): the Hilton Honors Amex Premium Card and the Hilton Honors Amex Card. 

Designed to unlock the best of Hilton Honors and elevate the Hilton experience worldwide, these cards are now available exclusively to South Korea residents. Card Members will earn Hilton Honors Bonus Points on everyday spending, like supermarkets, restaurants, and department stores, as well as on eligible purchases at more than 8,300 Hilton properties across 24 brands, including Hilton Grand Vacations, in 138 countries and territories worldwide.

These Points can be redeemed for stays at all Hilton’s global and partner programs or for exclusive, money-can’t-buy experiences through the Hilton Honors Experiences platform. Card Members can also enjoy additional perks, such as upgrades to Hilton Honors Gold or Diamond status and free weekend night certificates, depending on their card type and spending level. 

“In the new golden age of travel, we see a growing demand for outbound travel in South Korea. With our trusted partners Lotte Card and American Express, these cards provide our local customers with unique offerings that enhance their Hilton stay globally,” said Heather Laverne, vice president and head of international co-brands, Hilton. “These cards not only reward with Hilton Honors Points but also elite status and associated travel benefits. They are a fantastic choice for savvy travelers and we look forward to welcoming new travelers to experience the benefits that the Hilton Honors loyalty program provides.” 

“This product leverages the strengths of Hilton, renowned for being a global hospitality company that caters to travelers’ needs, and American Express, which builds on its longstanding co-brand card partnership with Hilton in the U.S. and Japan,” said James Cho, chief executive officer, Lotte Card. "We will continue to collaborate closely to ensure that everyday card use translates into benefits at Hilton.”  

“We’re pleased to bring the first Hilton co-branded Card to Korea. This launch is a testament to the strong partnerships between Hilton, Lotte Card, and American Express, who share the same vision of providing the best-in-class travel benefits to our Card Members,” said Sean Kim, Korea country manager and VP, American Express. 

To celebrate the launch, new Card Members can take advantage of limited-time welcome offers, including additional weekend night certificates and lower spending thresholds for status upgrades, available through January 31, 2025. Applications for the new cards can be submitted through the Lotte Card DIGILOCA application.