Me and All Hotel Flims, Switzerland, to be operated through the Lindner Hotel Group, which sold the Me and All Hotels brand to Hyatt in July 2024.

Hyatt Hotels Corporation announced that a Hyatt affiliate has entered into a franchise agreement with a subsidiary of Lindner Hotel Group for the Me and All Hotel Flims.

Nestled in the Grisons Alps, Me and All Hotel Flims is the brand’s first property outside Germany and the first to open since Me and All Hotels became a standalone brand within Hyatt’s global Lifestyle portfolio.

Me and All Hotel Flims will be the fifth Hyatt-branded hotel in Switzerland, spanning 73 keys split between 47 guestrooms and 26 apartments. In a prime location with stunning alpine scenery and year-round recreational opportunities, the property will cater to leisure travelers and serve as an ideal venue for corporate retreats and events.

The area is home to one of Switzerland’s largest ski destinations, the Flims-Laax-Falera resort, with 136 miles of slopes and 205 miles of bike trails for off-season adventures. The destination has easy rail and road access from the city of Zurich and the Zurich Airport.

“This hotel represents a significant milestone as Me and All Hotels’ first venture beyond Germany, marking an important step in Hyatt’s ambitious expansion plans for the brand,” said Michel Morauw, Managing Director North EAME, Hyatt. “True to the brand’s DNA, Me and All Hotel Flims will serve as a community hub in this vibrant mountain town.”

This opening sets the stage for the expansion of the conversion-friendly Me and All Hotels brand across Europe and beyond. With six properties currently operating in Germany, the brand known for blending local flair, community spirit and modern convenience is well-positioned for rapid growth in a growing lifestyle segment. Me and All Hotels feature a lean operating model, dynamic public areas and flexible design, making them adept to both conversions and new builds in primary and secondary urban and resort locations.

“Our ambition has always been to see Me and All Hotels beyond Germany’s borders, and we’re thrilled that the brand’s first hotel to open since joining Hyatt will debut in Switzerland. This hotel will offer a distinctive food and beverage experience, activated public spaces, and unique entertainment options, with an in-house cinema playing a central role,” said Jörg Lindner, Chairman of the Supervisory Board of the Lindner Hotel Group.