The Conference will bring together representatives from national and local governments, international organizations, and the private sector to showcase around a shared vision for tourism as a catalyst for rural upliftment and inclusive development.

UN Tourism, in collaboration with the Ministry of Culture, Sports, and Tourism of Vietnam, will convene global and local leaders, policy makers, and industry pioneers for the First Conference on Tourism for Rural Development (Hoi An, Viet Nam 9-11 December).

Centered on empowering local communities, it will showcase best practices and strategies designed to create enduring, positive change. Sessions will explore how equitable tourism can generate jobs, safeguard cultural and natural resources, and foster social inclusion, with particular emphasis on supporting women and youth.

Topics under discussion include adequate policy framework, financing, market access, product development, the links with agriculture and governance.

Inclusive Community Empowerment at the Forefront

One of the conference’s main themes will be the role of communities in sustainable tourism development in rural areas. By encouraging local participation in tourism planning and development, the event aims to help rural communities harness tourism in ways that are economically beneficial and culturally and environmentally respectful. Special attention will be given to involving local communities in governance and decision-making processes to achieve equitable tourism benefits.

Milestone Gathering for the Best Tourism Villages Network

On the occasion of the conference, the Second Annual Meeting of the Best Tourism Villages by UN Tourism Network will take place. This gathering will offer members of the Best Tourism Villages Network the chance to share experiences and discuss the progress of the Network and how this unique and most global hub of local destinations can enhance their work.

Fostering Partnerships and Building a Sustainable Future

With participation from rural tourism stakeholders worldwide, including UN agencies, financial institutions, community leaders, and businesses, the conference aims to strengthen partnerships for rural tourism. It will offer a forum for exchanging knowledge and best practices, with the goal of ensuring that tourism not only drives economic development but also safeguards the cultural and environmental heritage that defines rural destinations.

The three-day event will feature a series of high-impact panels, keynote addresses, and fireside chats, culminating in a technical tour of Hoi An’s own community-led tourism initiatives, highlighting how the town has successfully integrated tourism with local agricultural and cultural practices.