The board of Weeva, the sustainability management tool for independent hotels and tourism businesses, has called for the closure of the business 'based on a considered view of external market forces, associated risks and the path to commerciality of the business'.

In an email to partners, Julie Cheetham (right), managing director of the startup, founded in 2021, said, “We recently concluded an internal review of Weeva to assess the go-forward sustainability of the business. This process was exhaustive and included discussions with partners and potential investors.  We have concluded that the Weeva product is forging a path well ahead of the market, impacting the scalability and overall sustainability of the business model.”

Julie Cheetham: “We have concluded that the Weeva product is forging a path well ahead of the market, impacting the scalability and overall sustainability of the business model.”

She said the board’s decision to close the business took into consideration several factors.

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