Hilton accelerates growth in South East Asia with multiple new signings
Tuesday, 25th June 2024
Source : Hilton

New projects, including the debut of Tapestry Collection by Hilton, will see more than 2,600 rooms added across various brand categories, bringing the global hospitality company closer to doubling its presence in South East Asia in the coming years.

Hilton announced the signings of 11 new properties across Thailand, Indonesia, and Vietnam, including the debut of Hilton’s award-winning lifestyle brand, Tapestry Collection by Hilton in South East Asia. 

The signings, which build on Hilton’s growth momentum across multiple brands and emerging destinations, are: 


  • Hilton Bangkok Grande Asoke
  • KROMO, Curio Collection by Hilton
  • Hilton Bangkok Grand Asoke
  • Hilton Garden Inn Bangkok Silom
  • Hilton Garden Inn Rayong 


  • Hilton Hanoi West
  • Tapestry Collection by Hilton Hoi An
  • Hilton Hanoi West
  • Hilton Garden Inn Mui Ne Beach 


  • Hilton Bandung Padalarang
  • Conrad Jakarta
  • Hilton Bandung Padalarang
  • Hilton Manado
  • Hilton Garden Inn Manado  

Hilton has more than 100 hotels trading and under development in South East Asia, strengthening the company’s expansion in the wider Asia Pacific region, where it is well on track to surpass 1,000 trading hotels by 2025. As of the first quarter of 2024, Hilton continues to hold its ​​largest development pipeline in company history with ​​892 hotels signed across Asia Pacific.   

“With its beautiful destinations and resilient economies, South East Asia continues to be an important growth driver for Hilton in Asia Pacific,” said Maria Ariizumi, vice president, Development, South East Asia, Hilton. “We deeply value the trust that owners continue to place in Hilton's managed and franchise models, robust commercial engine, and superior brand recognition, all of which have fuelled our sustained growth in this vibrant region. We look forward to introducing even more of Hilton’s renowned brands to gateway and emerging destinations here.” 

South East Asia continues to show long-term growth prospects for the travel and hospitality industry, buoyed by a growing middle class, strong domestic travel and the return of MICE and world-class entertainment events in the region. This optimism is further underlined by South East Asia’s consumption growth, where the region’s USD$4 trillion economy is projected to experience an annual growth rate of 4.6% to 4.8% until 2029. The strength of South East Asia’s post-pandemic recovery has also prompted increasing owner, developer and investor interest in hospitality real estate, with four out of the top five APAC cities for development in South East Asia. 

Bringing Diverse Hospitality Experiences to South East Asia  

Hilton’s latest South East Asia signings follow several key openings last year and early this year, including the first Curio Collection by Hilton property in Vietnam with La Festa Phu Quoc, Curio Collection by Hilton and the debut of Hilton’s flagship brand and first hotel in Ho Chi Minh City with the opening of Hilton Saigon.

With the rise of luxury travel in the region, Hilton is also broadening its collection of luxury brands and properties. Hilton launched Umana Bali, LXR Hotels & Resorts last year, marking the brand’s first hotel in South East Asia, as well as Singapore’s second Conrad Hotels & Resorts through Conrad Singapore Orchard. It will also bring its iconic Waldorf Astoria Hotels & Resorts brand to Indonesia, Malaysia, and Vietnam with the openings of Waldorf Astoria Jakarta, Waldorf Astoria Kuala Lumpur, and Waldorf Astoria Hanoi in the coming years.

“Hilton’s latest signings and upcoming openings not only underscore the long-term growth opportunities in this dynamic region, it also further cements our commitment to creating exceptional experiences for both our guests and team members,” said Alexandra Murray, vice president and regional head, South East Asia, Hilton. “Within South East Asia, we are proud to be recognized in eight out of the nine countries we operate in for our exceptional workplace culture by Great Place to Work®, and will continue with our journey to be the most hospitable workplace for all as we expand across the region.”  

As of March 31, 2024, Hilton's development pipeline totaled approximately 3,380 hotels representing 472,300 rooms throughout 119 countries and territories, including 31 countries and territories where Hilton had no existing hotels. Of the rooms in the development pipeline, nearly 60% are located outside of the U.S. 

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