ITB 2024 Special Reporting
Modern city life spa for male only.
Thursday, 20th April 2006
Source : Jumeirah
H2O The Male Spa is the new relaxation destination for the modern male traveller, has officially opened and named H2O. H2O is a unique modern City Life Spa featuring high-tech active relaxation for male residents of the hotel.

H2O The Male Spa comprises of four multi-purpose treatment rooms as well as an active relaxation area and a Floatation Pool catering to the needs of today's traveller. The interior and design of the spa are in complete alignment with the rest of Jumeirah Emirates Towers' iconic, international and contemporary architecture and style. The spa concept has been developed following thorough research on global spa and lifestyle trends.

The treatment menu at H2O The Male Spa is designed to cure discomfort after long haul flights and frequent travelling, as well as revive and energise after long meetings, conferences and late nights of social life. It offers fast and result orientated treatments providing maximum relaxation and revitalisation in a short time. Longer treatments and packages will also be offered to those who have a little extra time to spend at the spa.

There are a wide variety of massage and body treatments available, ranging from the Executive Jet Lag Reviver, Deep Tissue Sports Massage to Volcanic Hot Stone Massage, Nordic De-light Swedish Massage and Exotic Kahuna Hawaiian Massage. Facial treatments include the H2O Oxygen Facelift and Gentlemen's Deep Cleansing Facial. In addition De-stress hand and foot treatments are as invigorating experiences as the H2O Foot Reflexology. Waxing and tanning are also available.

H2O The Male Spa is exclusively available to hotel guests along with Office Tower tenants, Health Club members and Sirius Gold cardholders.

H2O offers a mix of unique signature experiences like the Oxygen Lounge. Here guests can enjoy the benefits of active relaxation. It provides the guest with ‘Cosmos' active massage chairs that will relax tired muscles through no less than 47 different ways of massage. The Oxygen Bar is the ultimate jet lag cure and a must for the modern frequent flyer. By hooking up to the Oxygen Bar and breathing oxygen, this treatment will boost the system and improve tissues oxygenation for better use of energies. At the same time guests can choose to listen to their favourite music or watch a movie from a fine selection in specially developed 3D glasses.

A unique feature is the ‘Flotation Pool' where guests can enjoy one hour in complete privacy floating in warm salt water to the tunes of relaxing music. The amount of salt will carry the guest's body and the total relaxation they gain through this therapy is equivalent to 8 hours sleep. The perfect way to get some extra energy when living a hectic life.

Treatments at H2O use Aromatherapy Associates products, which contain the finest quality natural ingredients, sourced from around the world. Male travellers will enjoy a luxurious experience at H2O The Male Spa using the finest linen from Frette, exclusively manufactured in Italy for Jumeirah Emirates Towers.

Doris Greif, General Manager of Jumeirah Emirates Towers describes how this concept was specifically developed and designed for male business travellers. "All over the world there is a new generation of body and health-conscious men," said Greif. "H2O The Male Spa caters not only to men in general but also to businessmen and frequent travellers. Our decision to introduce this unique concept was influenced by the guest mix at Jumeirah Emirates Towers which reflects more than 80 percent male business travellers. This, in addition to their heightened expectations when it comes to innovative relaxation experiences, creates a very attractive niche for innovative products and experiences."

"H2O The Male Spa is designed for the modern business traveller who prefers to combine wellness through restorative and recreational balance with high-tech active relaxation," added Greif. "Time is a rare commodity and we've therefore developed a treatment menu for H2O that features express and longer sessions to accommodate male travellers and their needs."

Spa Manager, Cecilia Larson from Sweden has had the extensive experience working at two of Sweden's most famous Spas, Varbergs Kurort, and recently nominated best Spa in Europe and Hagabadet Spa in Gothenburg. "I am extremely pleased to be part of the Jumeirah "family" and proud to be Spa manager at this luxury business hotel. I am very excited about the new male concept and the quite unique Spa experience that we are trying to create and are confident it will be a huge success" commented Cecilia Larson.

An added advantage for hotel guests staying at Jumeirah Emirates Towers is The Health Club in proximity to H2O The Male Spa along with an outdoor 25-metre pool which adds to the relaxation experience.
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