Since its first opening in Hamburg in 2003, 15 hotels have gradually been opened throughout Europe and in Dubai.

And with each new opening always the brand has always stayed true to its original vision, “You know one, you know none”.

The Foundations

The initial impetus for this project came from the visionary, Kai Hollmann. Then running his first hotel on a former factory site in Hamburg Bahrenfeld, an empty property nearby gave him the idea of creating another hotel as a dynamic addition to the iconic loft hotel.

More youthful than traditional hotels, the first 25hours opened in November 2003 and was a place for design aficionados who value fair prices. It offered guests a relaxed space to network and connect – some Hamburg residents still describe the party scene of those early years as legendary. But success often involves a great many people, A few more teammates were required to finally turn this one-hit-wonder into a global hospitality brand.

Growing the brand

On the initiative of Christoph Hoffmann, the successful concept was extended in 2005, when the 25hours Hotel Company was established. Together with Stephan Gerhard, Ardi Goldman and Kai Hollmann, the group aimed to create a collection of individual boutique hotels in collaboration with alternating design teams. Under the motto, ‘Every cool city needs a 25hours hotel’, the four partners set themselves the goal of conquering Europe’s major cities, breathing new life into existing buildings along the way.

Today, Christoph Hoffmann is still involved with the development and expansion of 25hours Hotels. In 2019, the brand made its debut outside of its core market, Germany, with the opening of 25hours Hotel Terminus Nord in Paris, quickly followed by Florence, Dubai, and Copenhagen. Thanks to visionary owners, crazy designers and a management team that has remained stable over the years, 25hours have gradually penetrated new markets – always combining exuberance and professionalism. As they have expanded, more attention has been paid to location-specific restaurant and bar concepts, to ensure that the hotels provide a meeting point for hotel guests and locals alike.

Further international projects

The brand is detail oriented with every new project and constantly reinvents itself. However, the important things stay the same – 25hours still stands for individuality, authenticity, and character, with designs that can create quite a stir in their own way. Far from being done, at least five new hotels will join the current 15 hotels over the next two years. In addition to another hotel in Copenhagen, Trieste, Porto, Budapest, Jakarta, and Sydney will also be added to the portfolio and the brand looks forward to continuing to surprise a great many customers and guests over the next 20 years.