Alliants, the expert in customer experience, has invested at pre-seed stage in immersive booking technology Travelvrse.

The product will create greater engagement with guests, to help drive direct bookings and ancillary revenue spend.

Tristan Gadsby, CEO, Alliants, said: “At Alliants we believe that exceptional guest experience is the only way to drive true customer loyalty.

“This is true throughout the guest journey, before the guest even arrives at the property, beginning at the planning stage. Travelvrse creates an engaging, interactive way to showcase your hotel and encourage bookings, building a relationship between guest and hotel before they have stepped through the door.”

Alliants joins; Block Dojo, the leading Web3 / Blockchain incubator, Amir Azulay and Alex Grant, both leading travel technology investors in supporting the venture, which is targeted at the newest generations of travellers.

Alex Hurd, founder, Travelvrse, said: “We are excited to be supported by Alliants as we help hotels resonate with younger audiences. Millennials and Gen Z are driving huge growth in the leisure travel industry but find the current 2D travel booking experience very time consuming.

“With Travelverse, audiences can try out landmarks before they travel and simulate fantastic experiences.”

The product is planning to launch in Q1 2024.