23 Grand Mercure and Mercure hotels slated to open in Q2 of 2024, demonstrating Accor’s continued growth in key target markets.
Accor, the region’s largest international hospitality group, is expanding its presence in Japan with the addition of the Daiwa Resorts portfolio, adding 23 properties and over 6,000 rooms to its nationwide network. All hotels are set to open simultaneously in Q2 of 2024, and reservations will begin from 6 November, 2023.
Grand Mercure will make its debut in Japan, offering “Proudly Local” premium hotels, inspiring guests to experience their destination through local celebrations and multi-sensory experiences crafted by local hosts. Additionally, Mercure offers locally inspired, high-quality midscale hotels that awaken people’s appetite for discovery.
Two key properties scheduled to open are Grand Mercure Yatsugatake Resort & Spa, located in the beautiful mountainous landscape of Yatsugatake and Grand Mercure Okinawa Cape Zanpa Resort, surrounded by the blue sea and white sand of the popular Zanpa Beach. Both properties will undergo extensive renovations, including common spaces such as the lobby, restaurants and onsen (hot springs.) Additionally, Grand Mercure Okinawa Cape Zanpa is set to open one of the largest swimming pools in Okinawa prefecture.
“We are very pleased to be able to share a first glance at what some of these incredible properties will look like once they are ready to open. Stemming from Mercure’s brand beliefs and considering the popularity of Japan as a tourism destination, we are convinced that these 23 properties give us an opportunity to offer our guests truly authentic local experiences that can only be offered in these unique destinations,” said Garth Simmons, Chief Executive Officer, Premium, Midscale and Economy Division for Accor in Asia. “We appreciate the immense trust that Japan Hotel Reit Advisors, Daiwa Resort’s asset manager, has placed in Accor to lead this transformative project to success, alongside the opportunity to introduce the Grand Mercure brand into Japan.”
“In April 2024, Daiwa Resort Co., Ltd. will take on the major challenge of rebranding and opening 23 hotels simultaneously nationwide under two new brands, Mercure and Grand Mercure. This rebranding of our properties will undoubtedly promote undiscovered rural areas across the country as well as tackle the current overtourism challenge of Japan. This incredible undertaking will also give us an opportunity to respond to diversifying travel needs by creating a new story with Accor to enhance the value of the undiscovered gems all over the country and deliver them to customers in Japan and overseas. We will contribute not only to the hotel but also to the entire destination and help to revitalize the communities,” commented Koji Mayanagi, Daiwa Resort Co., Ltd. President & CEO.
Grand Mercure and Mercure Hotels joining the network in Q2 2024
- Grand Mercure Okinawa Cape Zanpa Resort
- Grand Mercure Lake Hamana Resort & Spa
- Grand Mercure Nasu Highlands Resort & Spa
- Grand Mercure Beppu Bay Resort & Spa
- Grand Mercure Yatsugatake Resort & Spa
- Grand Mercure Awaji Island Resort & Spa
- Grand Mercure Nara Kashihara
- Grand Mercure Ise-shima Resort & Spa
- Grand Mercure Lake Biwa Resort & Spa
- Grand Mercure Minamiboso Resort & Spa
- Grand Mercure Wakayama Minabe Resort &Spa
- Grand Mercure Sapporo Odori Park
- Mercure Kyoto Miyazu Resort & Spa
- Mercure Nagano Matsushiro Resort & Spa
- Mercure Saga Karatsu Resort
- Mercure Wakayama Kushimoto Resort & Spa
- Mercure Toyama Tonami Resort & Spa
- Mercure Kochi Tosa Resort & Spa
- Mercure Miyagi Zao Resort & Spa
- Mercure Tottori Daisen Resort & Spa
- Mercure Urabandai Resort & Spa
- Mercure Noto Resort & Spa
- Mercure Fukuoka Munakata Resort & Spa
Renovations of the properties will begin in Q4 2023 and are expected to be completed by Q2 2024, after which the properties will operate under the Grand Mercure and Mercure brands.
Accor currently operates 21 properties (5,085 keys) in Japan under several brands, including Pullman, Swissôtel, Mercure, Novotel, ibis, ibis Styles and ibis Budget. In addition to the hotels signed within this agreement, there are five more properties (1,147 keys) currently in Accor’s pipeline.
