Introduction: Noordzy and Whitfield (2021) previously introduced a well-defined project framework for hospitality asset owners and developers to conceptualize and deliver new hospitality projects to operations.

To ensure an optimal outcome is achieved, all phases of the new hospitality development project life cycle must be considered holistically, to ensure coordinated planning and execution of project activities in each phase, and integration of the interdependencies across all phases.

Hotels, resorts, restaurants, etc. are a specialist asset class requiring active and focused oversight. They are dynamic income producing assets that if bought, developed, operated, and disposed of at the appropriate times can yield superior returns.

A hospitality asset development project life cycle is the structure underpinning delivery of a new project . It is a conceptual model, defining the inter-related phases of new hospitality asset projects, and provides a structure for governing the progression of the work, as shown in the figure below.

Hospitality development project life cycles are predictive: the products and services are well-understood, and there is a substantial base of industry practice. Moreover, the project scope and schedule, and the budget to deliver that scope within the timeframe, are generally determined very early on in the hospitality asset development project life cycle.

About the book

This book will build on the above conceptual model to provide a comprehensive “how-to” guide for aspiring hospitality asset owners and developers, and their project teams. It will describe the processes and activities in each phase, and the interdependencies between phases, of the hospitality development project life cycle.

Each chapter will describe the planning and execution of processes and activities in the specific phase covered, from a relevant industry practitioner’s perspective.

List of chapters

Hotel conceptualization stage

1. Business case
2. Sustainability
3. Conceptual Planning
4. Feasibility (Study)
5. Brand and Operator Selection
6. Financing
7. Approval

Hotel delivery stage

8. Professional Services & Consultants Selection
9. Land Acquisition
10. Architecture
11. Interior Design & Engineering (2 sub-chapters)
12. Procurement & Construction (2 sub-chapters)
13. Fit out
14. Pre-opening
15. Post Opening

Invitation

The editors are inviting qualified industry practitioners to write chapters, describing the planning and execution of processes and activities in the specific phase, based on relevant industry experience, best practices, and common pitfalls.

As well as providing the needed textbook content, selected chapter authors are expected to participate in providing other learning resources, including learning activities, multi-media interviews and relevant work templates for their chapters. The expectation is that a full chapter will contain between 7,500 and 15,000 words.

The editors intend this new textbook to be the definitive guide for conceptualizing and delivering new hospitality assets, and so it is an opportunity for experienced practitioners to become authors and have their expertise recognized and to give back to and improve the wider hospitality industry community.

Structure of a chapter

Each chapter will be drafted by 2-3 authors who are subject matter experts in a relevant phase. Each chapter will be structured as follows:

1. Introduction to the chapter.
2. Key learning objectives of the chapter.
3. Core chapter content about the phase.
4. One positive case study to illustrate the phase.
5. On negative case study to illustrate the phase.
6. Callouts for “Key success factors” and “Hurdles for implementation / traps to avoid.”
7. Conclusion.
8. Branded video snippets to share real-life learning experiences on the phase.
9. Working templates.

Submission guidelines

A brief proposal for a book chapter is needed from prospective authors before the proposal submission due date, describing the phase, objectives, scope, and structure of the proposed chapter. Proposals needs to be approximately 500 words with title (the name of the respective phase) and list of authors.

Prospective authors should email their proposals in PDF format to the editors by the date mentioned below. Once accepted by the editors, there will be a series of “kick-off” meetings for authors to prepare and submit full manuscripts. These manuscripts for the book chapters must be original and not previously published elsewhere or currently under review.

Acceptance of chapter proposals will be communicated to lead chapter authors after due review to ensure relevance of the structure of the proposed chapter.

Important dates

• Deadline for abstract submission: October 31, 2023.
• Abstract acceptance notification: January 31, 2024.
• Deadline for introduction and key learning objectives: February 28, 2024.
• Deadline for core chapter on the phase: August 31, 2024.
• Deadline for positive and negative case studies: November 30, 2024.
• Deadline for callouts, conclusion, and completion of chapter: January 31, 2025.
• Deadline for videos snippets and working templates: March 31, 2025.

For additional information, please click here or contact the editors at

gert.noordzy@hospitalityprojectmanagement.institute
richard.whitfield@hospitalityprojectmanagement.institute or
timothy.flohr@hospitalityprojectmanagement.institute