Convenience needs are driving consumers to constantly seek out more efficient, and effective products that can help facilitate multi-tasking and fulfil desires to maximize leisure time.

Anything offering ease is becoming luxurious and this has significant implications for on-the-go consumption: the snacking market value rose to reach US$161 billion across the US and Europe in 2005. Scope of this title: 

• Total snacking and drinking occasions and spending between 2005 and 2010, broken down by country, by time and by location 
• On-the-go eating and drinking occasions and spending from 2005 to 2010 by country, including breakdowns into on-the-move and healthy occasions 
• Analysis of the changes in consumer lifestyles that are driving the changes in on-the-go consumption behavior 
• Detailed action points offering practical strategies based on the trends and insights analyzed in the report

The number of on-the-go eating occasions in Europe is forecast to increase from 103 billion in 2005 to 113 billion in 2010.

he growth rate in the US, where on-the-go consumption is more established than in Europe, will continue with the number of occasions forecast to increase from 126 billion in 2005 to 140 billion in 2010.

Consumers' propensity to drink on-the-go is higher than it is to eat on-the-go. Occasion growth is also forecast to be slightly higher which is accounted for by the fact that inhibitors to on-the-go consumption such as mess, embarrassment and inconvenience are less pronounced for such occasions.

People increasingly view foods as all-day consumables: the flexi-eating trend means that more consumers are now less specific about what products they associate with specific mealtime consumption occasions. This means that products that once targeted impulse snacking occasions can increasingly be aligned as convenient solutions across the day.

Reasons to order your copy: 

• Obtain exclusive data concerning on-the-go snacking occasions and sales value and volume, segmented by food versus drinks and by type of occasion 
• Improve your marketing strategy by tailoring impulse products NPD efforts to the fastest-growing occasion types and consumer groups 
• View best practice examples of targeting and marketing snacks and beverages for on-the-go consumption

For more information visit http://www.researchandmarkets.com/reports/c32612