Accor announces a new strategic partnership with Overseas Chinese Town (OCT) Hotel Group, expanding the relationship between the two companies and embarking on a new and exciting journey to develop leading-edge hospitality projects in China.
Accor is the world’s leading creator of hospitality brands, with an unrivalled portfolio of over 40 hotel brands across all segments. Accor and OCT Hotel Group are now closely exploring opportunities with many of these brands, beginning with Fairmont Hotels & Resorts, one of Accor’s most prestigious luxury brands. Fairmont Shenzhen Interlaken is set to open by the end of 2024.
“We have a powerful working relationship with OCT Hotel Group, which we have established over the years with the Pullman Lijiang Hotel and Pullman Zhouzhuang Hotel. This new agreement strengthens our bond and formalizes our relationship as we continue to forge exceptional development opportunities,” said Gary Rosen, CEO, Accor Greater China. “Accor and OCT share a vision for the hospitality sector in China that is built on our confidence in both the Chinese travel market and in the capabilities of our two companies. This confidence enables us to embrace the evolution of the industry, reach new heights, and demonstrate our commitment to the most dynamic tourism market in the world.”
Fairmont Shenzhen Interlaken will be the first project under the new partnership agreement, and is located in the nature resort of Overseas Chinese Town East (OCT East) in Yantian District. Established in 2007, OCT East invites tourists to enjoy magnificent landscapes, a golf course, award-winning theme parks and other attractions. OCT East and its surrounding area will undergo extensive refurbishments and upgrades, and the arrival of Fairmont Shenzhen Interlaken will add a new level of luxury, quality and prestige.
“Accor is one of our most valued partners and we are delighted to take our relationship to the next level, particularly with the creation of an extraordinary Fairmont hotel in the Greater Bay area,” said Ni Zheng, Standing Committee Member of the Party Committee, and Deputy General Manager of OCT Group. “We are keen to establish OCT East as a world-class eco-tourism destination. Together, with Accor and Fairmont, we are certain that Chinese travelers will discover an innovative and luxurious experience that will mark the beginning of a new era for OCT East.”
Fairmont Hotels and Resorts is one of Accor’s most acclaimed brands – and one of the most beloved in China – providing classic luxury with strong ecological credentials. Fairmont places top priority on environmental sustainability and stewardship. Safeguarding the planet's star-studded skies, snow-capped mountains, treasured forests, and blue waters so they remain spectacular is of the utmost importance to Fairmont. Fairmont Shenzhen Interlaken will be no exception, with its dream setting among the pristine mountains and rivers of east Shenzhen. Guests will discover an enriching destination amid one of China’s most majestic mountain landscapes – connected to outdoor activities, sports, entertainment, fine dining and holistic wellness experiences. Luxury travelers are increasingly concerned with the impacts of tourism on the planet and ways in which companies are proactively reducing their overall environmental footprint.
Fairmont is now actively participating in Accor’s long-term commitment to achieve net-zero carbon emissions by 2050, while pursuing sustainable practices related to plastics initiative, design, proactive construction, procurement policies, and energy efficiency, as well as community outreach through local groups and partnerships. Accor and Fairmont will bring deep expertise in environmental sustainability to Fairmont Shenzhen Interlaken, as well as all future projects with OCT Hotel Group.
Accor has curated one of the most extraordinary portfolios of luxury brands across Greater China, cementing its position in the luxury hotel market. Fairmont Hotels & Resorts is a cornerstone of this success, consistently surpassing the expectations of its luxury guests, providing memorable experiences and thoughtful, welcoming service.
