The hotel is part of one of the largest tourism investments in Serbia, Fruške Terme Resort – offering the largest spa, resort and conference center.

The 201-room hotel located in Vrdnik, on the edge of country’s oldest national park will welcome its first guest by the end of this year.

Accor continues to expand and strengthen its portfolio in Serbia and the whole Balkan region. Thanks to franchise partnership signed with Promont Group doo, Accor will introduce Mövenpick brand to the country. New Mövenpick hotel will offer 201 well equipped rooms and suites with modern, contemporary design and premium quality. All rooms with balconies are overlooking Spa Vrdnik, a spa town with strong heritage dating back to the Roman times and National Park Fruška Gora, the oldest national park in Serbia.

This magnificent destination is located only 30 minutes by car from Belgrade International Airport, dates back to the Roman Times and simbolizes the perfect meeting point between luxury and nature. Mövenpick Fruške Terme Resort & Spa is a conversion of already existing hotel opened in December 2019.

“Serbia is becoming one of the key markets for Accor in Southeast Europe with an ambitious development plan. We are excited to see how the potential of whole region blooms with outstanding projects. This development will help more visitors from whole Europe and the rest of the world discover the beauty of the region. We are thrilled to announce the very first Mövenpick hotel in Serbia, located in breath-taking landscape as a part of one of the biggest touristic investment in the country. We are certain that contemporary design combined with truly premium guest experience and the beauty of hotel surroundings will win the heart of every guest” – says Dilek Sezer, Development Director – South Eastern Europe Accor.

Mövenpick Fruške Terme Resort & Spa is the largest Water World, largest Spa world and the largest Resort Conference Center in Serbia, which was awarded as the “Best investment in the area of tourism in Serbia in 2019” and offers the area over 32 000 sqm. Resort location is part of the Strategic Master Plan for Tourism Development of Fruška Gora that was passed by the Government of Republic of Serbia in 2021. The strategic master plan is created by two world-leading companies, IBI Group, the largest Canadian resort landscaping company, and Horwath HTL, the global leader in tourism consulting.

The guests visiting the new Mövenpick hotel will benefit from two restaurants and bars, an area for water-related activities and spa, as well as a spacious congress center. The investor of the hotel, Promont Group is one of the biggest companies in Serbia in that operates in the Real Estate, Hospitality, Energy and Distilled drinks sectors, among others.

“It goes without saying that Accor’s powerful worldwide network and outstanding loyalty program are giving us strong confidence of increasing our client base outside of Serbia and Balkan region. Our unique location and the overall master plan concept, which is a blend of sustainability, family time and quality food and beverage outlets, required a brand that supports such vision. We felt that Mövenpick is a perfect fit for us due to its brand pillars, global recognition and regional presence. We cannot wait to welcome first guests in this new hotel” – says Milinko Cicmil, Owner and Director of Promont Group.

The Fruške Terme Resort is the leading and largest thermal SPA resort in Serbia. It offers country’s largest Water World - 12 pools with healing thermo-mineral water covering over 3,000sqm of water area, the largest Spa World spreading on an area of over 10,000sqm with over 12 types of sauna facilities for maximum relaxation, as well as the biggest Resort Conference Center of the country, offering 11 conference halls with capacity to accommodate over 1,000 delegates simultaneously.. The area stands out not only for its magical and picturesque surroundings, but also for its strategic location between Serbia’s two biggest cities – Belgrade and Novi Sad.

Thanks to its perfect location the Mövenpick Fruške Terme Resort and Spa will be the perfect destination for business travellers, couples retreats, friends and family gatherings as well as sport or leisure groups seeking locally inspired and authentic guest experience based on Serbian hospitality. The surrounding of the hotel is full of greenery, nature and landscapes that are an ideal holiday getaway.

Founded in Switzerland, with more than 110 hotels and resorts around the world and another 50 planned by 2025, Mövenpick remains true to its heritage and rich culinary legacy. In recognition of the brand’s holistic approach to sustainability, Green Globe has named Mövenpick the world’s most sustainable hotel company every year since 2017. Mövenpick is part of Accor, a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries.