Pre-COVID in 2019, Furano played host to closed to 2 million travelers, while domestic tourist arrivals have stayed fairly static, international visitors pushed up by 12% between 2015-2019.

The double-digit growth figures mirrored rising demand for resort grade residential properties C9 Hotelworks research indicates that repeat visitors are often converted to property buyers as they become destination loyal.

Furano land prices reflect a recovery trend that is improving in 2021.

Based on Japan 's Ministry of Land , Infrastructure, Transport, and Tourism, the average land price in each key train station showed a broad market-wide appreciation trend.

Average land prices in Nakafurano are significantly higher at 83%, whereas the price reached 33% in Kitanomine Land values have been fueled by the rising number of tourist arrivals in recent years and accelerated by the development of resort grade residential projects.

Local, international developers, and investors are currently buying vacant land plots in prime locations to develop hotels and residential projects

Source: Ministry of Land, Infrastructure, Transport, and Tourism and C9 Hotelworks Market Research *YTD202 l

Furano has experienced a residential-led tourism trajectory similar to Niseko in the early 2000's. While hotel development remains largely unbranded, this will change as international airlift grows and favorable investment sentiment mounths.

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