Grand Hotel Wien, Austria – signed as a Vignette Collection hotel, luxury & Lifestyle growth story continues with landmark agreement across multiple markets.
IHG® Hotels & Resorts is proud to announce the European debut of its new luxury collection brand Vignette™ Collection in a landmark multi-property deal.
In partnership with owner group JJW Hotels & Resorts (JJW), the signings in Portugal and Austria represent the strong owner appetite for Vignette Collection, which launched less than four months ago as the 17th member of IHG’s brand family.
Bringing together exclusive properties in sought-after urban and resort locations, it welcomes world-class independent hotels to the company’s Luxury & Lifestyle collection in a style that combines the distinctive identity of each property with the power of IHG’s global scale and expertise.
The agreement between IHG and JJW also includes a new property for IHG’s voco™ hotels brand overlooking the Atlantic Ocean in Portugal’s Algarve.
Karin Sheppard, Senior Vice President and Managing Director Europe said: “We are delighted to announce our first European Vignette Collection signings through our partnership with JJW Hotels & Resorts. Complementing our existing Luxury & Lifestyle portfolio in Europe, these unique properties will meet the needs of travellers seeking a luxury stay experience, whilst maintaining each hotel’s authentic charm and individuality.
The introduction of Vignette Collection follows the successful launch of voco hotels – another of our many conversion-friendly brands – so it’s fitting that we are also working with JJW to build voco’s presence in the popular Algarve region.”
Mohsen MBI Al Jaber, Vice-chairman of JJW Hotels & Resorts added: “We're extremely proud to be partnering with IHG Hotels & Resorts to announce the first signings of Vignette Collection across IHG’s and JJW’s European portfolios. These unique properties, along with the addition of a new voco hotel, will offer the highest standards of excellence whilst retaining their own distinctive identity.
We are also delighted to utilise IHG’s simplified conversion process for both its Vignette Collection and voco hotels brands. We look forward to a successful partnership with IHG to bring these properties to life across Europe.”
Signed under franchise agreements, IHG will partner with JJW to fulfil Vignette Collection’s ambition to bring to life a luxury guest experience that is authentic, experiential and thoughtful in exclusive properties:
- Grand Hotel Wien, Vienna, Austria (above)
- Penina Resort & Golf, Algarve, Portugal (below)
- Dona Filipa Hotel, Algarve, Portugal
- voco Algarve, Portugal
As it continues to grow its global portfolio, IHG is also proud to sign a new voco hotels property in partnership with JJW. Overlooking the Atlantic Ocean on the Algarve’s Ancão Beach , the Formosa Park Apartment is finalising its refurbishment and conversion to voco Algarve, before it is due to open early 2022, and will offer 61 one and two-bedroom apartments, a restaurant and bar.
Vignette Collection, IHG’s new collection brand, welcomes its very first hotel in Brisbane, Australia
Hotel X Brisbane Fortitude Valley has officially opened as the world’s first hotel in IHG Hotels & Resorts’ Vignette Collection - a family of one-off hotels where guests can indulge in a passion for stays that are authentic, experiential and considered. Vignette Collection hotels are luxurious, distinctive, elegant and intriguing - words that have been used to describe Brisbane’s Hotel X, making it a perfect fit for the new Luxury & Lifestyle collection brand that was launched in August.
As one of Brisbane’s newest 5-star hotels, Hotel X’s name is inspired by “X marks the spot,” a reference to its location in the heart of Fortitude Valley – a leading lifestyle destination in Brisbane. Hotel X promises unexpected and undeniably indulgent experiences, boasting 146 rooms and suites and three meeting spaces, including an open terrace overlooking Brunswick Street.
Foodies will love Iris, the Mediterranean rooftop bar & restaurant, set to be the valley’s most coveted destination to drink and dine, and Bisou Bisou, the phenomenally cool bistro dishing up French delicacies. The hotel’s rooftop swimming pool is also the ideal spot for a sip and dip or a relaxing sundowner.
Daniel Moran, General Manager at Hotel X, said, “With its distinctive design and premium facilities, Hotel X celebrates this iconic Brisbane neighbourhood through ultra-cool art, Avant Garde lighting and showstopping design. When the hotel opened nearly 1 year ago, we felt that it had such a distinctive blend of luxury and extravagant interior design with an ‘X’ factor that could not quite be defined. When Vignette was born in August this year, we agreed that there was no better fit than a brand that celebrates the individuality of our luxury hotel in Brisbane’s Fortitude Valley.”
“We are already a proud member of the IHG family, and to add the Vignette Collection signage to the door today as the very first hotel in the collection feels like a special moment for all involved,” continued Moran.
Will Yell, Vice President, Luxury and Upscale Conversion and Affiliate Brands, IHG Hotels & Resorts, said, “Luxury travellers have always placed a high value on experiences. The forced pause in travel has given more people the opportunity to re-evaluate their travel priorities and we expect travel choices to be more considered with luxury guests seeking more customised experiences and personal enrichment with community engagement and sustainability at the heart. Luxury meets purpose at Vignette Collection hotels and an integral part of creating an authentic guest experience is the opportunity to engage with the local community in a positive way.”
Hotel X has partnered with a local school to support and empower the next generation who wish to pursue careers in hospitality. The team will provide invaluable and immersive on-the-job learning, from behind the scenes to experiencing hospitality through the eyes of a guest at Hotel X.
Whether it’s a city haven, sun-kissed resort, or a far-flung exotic destination, IHG’s Vignette Collection will provide one-of-a-kind stays, and meet a growing demand around the world for experiences that are more authentic and thoughtful with each hotel serving up a distinct service style and character. Hotels will have their own outlook and distinct story to tell, grounded in a strong sense of people and place for those luxury travellers seeking rich and engaging experiences.
Collection properties will also have their own complimentary rituals that create a wonderful sense of anticipation and connection for guests and add a special something to every stay.
At Hotel X, where the space celebrates the liveliest aspects of Brisbane – the nightlife, music, art, fabulous food, and long balmy evenings – it will be Friday night cocktails and DJ from 3 pm that forms the memorable ritual bringing guests and the local community together.
Vignette Collection is IHG Hotels & Resorts’ first collection brand and part of the Luxury & Lifestyle portfolio of brands, along with Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.
