New Luxury & Lifestyle collection brand offers hotel owners of world-class independent hotels opportunity to tap IHG’s global scale.
- IHG Hotels & Resorts has launched franchise sales in the United States for its newest brand – VignetteTM Collection – providing an opportunity for independent hotel owners in markets across the country.
- IHG unveiled the highly anticipated Luxury & Lifestyle collection brand in August, along with the first properties to join the collection in Australia and Thailand.
Vignette Collection is the latest offering in IHG’s Luxury & Lifestyle portfolio in recent years, which now includes more than 400 hotels and 100,000 rooms – the second largest portfolio in the industry globally. Vignette Collection builds on the heritage and reputation of brands such as InterContinental Hotels & Resorts, which marked its 75th anniversary this year, and IHG’s world class systems and capabilities, including dedicated resources and a luxury loyalty offering for guests and owners.
Julienne Smith, Senior Vice President, Development, Americas commented: “Vignette Collection gives owners and guests an inspiring new choice and, while each hotel in the collection will maintain its unique story and guest experience, guests will also enjoy the assurance of a consistent and high-quality experience backed by IHG. There is outstanding potential in the Americas region for this brand, specifically in urban and resort locations, with Vignette Collection offering high value and flexibility for hotel owners.”
IHG is inviting interested hotel owners and operators in the U.S. to learn more about Vignette Collection by attending a complimentary virtual development symposium on Tuesday, December 7. Register for the event here. Those interested can explore more branding opportunities with IHG by visiting https://development.ihg.com/.
Meet Vignette Collection™
Whether it’s a city haven, sun-kissed resort, or beyond, IHG’s Vignette Collection will provide one-of-a-kind stays, with each hotel serving up a distinct service style and character. Vignette Collection is the first and only collection brand from IHG, rounding out IHG’s luxury and lifestyle portfolio which also includes Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.
Owners of independent hotels and small hotel portfolios are increasingly attracted to the opportunity to benefit from the scale, expertise, and investment of a global hotel brand leader, such as IHG. Those joining IHG’s Vignette Collection will gain access to our world class guest reservation system, Luxury & Lifestyle expertise, our powerful IHG Rewards loyalty program, and procurement efficiencies. All of this will come while each hotel can retain its distinctive identity.
Alongside significant owner benefits, Vignette Collection will meet the needs of travelers seeking exciting unique stay experiences, and provide a greater choice of outstanding destinations to earn and burn loyalty points. Nowhere is this more sought after than in Luxury & Lifestyle, where the desire for distinct experiences and unique service is permanent.
Seamless conversions of high-quality, unique independent luxury and lifestyle hotels and small portfolios will further fast-track IHG’s growth in a market worth more than $100 billion, and where more than 1.5 million rooms globally are currently independent.
