Deutsche Hospitality will introduce a service upgrade in the form of its China Selection 2-0 initiative and Chinese guests will be able to expect more comprehensive services and greater personalisation in future.

Deutsche Hospitality’s aim is to work with its shareholder Huazhu to achieve an even stronger positioning on the Greater China market.

“We will be offering these services for Chinese-speaking guests all over the world,” said Marcus Bernhardt, CEO of Deutsche Hospitality.

“They will be provided free of charge across all brands – Steigenberger Icons, Steigenberger Hotels & Resorts, Jaz in the City, MAXX by Deutsche Hospitality, IntercityHotel und Zleep Hotels – and will be subsequently rolled out to Steigenberger Porsche Design Hotels and House of Beats. We are also linking this with our H Rewards loyalty programme, which our Chinese-speaking customers will be able to access too. The introduction of China Selection 2.0 underlines our commitment to innovation and to the very highest quality at an international level.”

Online and social media platforms will be available in order to serve as an inspiration for travel planning. Other features include Chinese payment methods, twin-bed rooms on request, a welcome letter in Chinese, Chinese TV channels and much more besides.

The China Selection further encompasses additional food and drink services, a broad selection of tea and coffee, a language guide, and Chinese-speaking staff at the hotels.

It also extends to cover training courses for employees, FAQ lists and further helpful tools to ensure that the needs of Chinese-speaking guests are met in the best possible way.

The initiative was successfully launched five years ago and is now being expanded across all brands.