LXR Hotels & Resorts, one of Hilton’s distinctive luxury brands, announced its debut in Asia Pacific with the opening of ROKU KYOTO. 

LXR Hotels & Resorts is a collection of legendary hotels in unique destinations that offers independent travelers a new taste of luxury defined by individuality and one-of-a-kind, immersive local experiences. The property also represents Hilton’s inaugural property in Kyoto, Japan.

“Welcoming LXR Hotels & Resorts in Asia Pacific marks a key milestone in our expanding luxury footprint in the region, complementing the award-winning Waldorf Astoria and Conrad brands to offer the full spectrum of luxury experiences here,” said Alan Watts, president, Asia Pacific, Hilton. “We are thrilled to partner with Tokyu Land Corporation and Tokyu Resorts & Stays Co., Ltd. to bring the LXR brand to Kyoto, one of the world’s most alluring destinations. I am confident that ROKU KYOTO will deliver a bespoke experience of Kyoto and fully immerse travelers in the unique charms of the city, attracting both domestic and international travelers once it is safe to travel again.”

“We're extremely pleased about the opening of ROKU KYOTO, LXR Hotels & Resorts, and are excited to partner with Hilton again following the successful launch of KYUKARUIZAWA KIKYO, Curio Collection by Hilton in 2018,” said Tatsuaki Takana, managing director and head of wellness promotion unit, Tokyu Land Corporation. “ROKU KYOTO is a true representation of the LXR brand, and showcases a unique travel experience native to Kyoto, its location, history and tradition. Tokyu Land Corporation’s mission remains unchanged through the pandemic, to work with the right partners to offer the highest standard of personalized service to our guests, while delivering comfort and safety to ensure their satisfaction and loyalty.” 

Like other hotels in LXR Hotels & Resorts’ portfolio, ROKU KYOTO is located in a destination that is truly one-of-a-kind. Situated beneath the breathtaking panorama of the majestic Takagamine mountains in northern Kyoto, ROKU KYOTO is nestled within the 28.6-acre Shozan Resort Kyoto, a luxury enclave home to some of Kyoto’s most notable and idyllic Japanese gardens, historic architecture and authentic tea houses. The hotel is also located within walking distance from the famed Kinkaku-ji “Golden Pavilion” and other historic temples, such as the Koetsuji Temple and the Genkoan Temple.

“LXR Hotels & Resorts feature a network of distinctive, best-in-class luxury hotels that thrive independently yet are unified by their unrivalled commitment to personalized service with each property providing a truly local and captivating experience,” said Feisal Jaffer, global head, LXR Hotels & Resorts. “The highly-anticipated opening of ROKU KYOTO is the perfect addition to our expanding portfolio and an important brand milestone as the inaugural LXR property in the region. The hotel has been designed to reflect the traditions and tranquillity of northern Kyoto, providing guests with authentic and meaningful experiences of the local area. These experiences are visible through the cultural threads that are woven through every part of the hotel⁠ — from the architecture and design to culinary experiences and experiential immersions that remain true to the destination’s history and heritage.”