Major new report from Graham Associates examines the remarkable growth in global branded residences.

Since the turn of the Millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands.

Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, they present an unusual “win-win-win” scenario.

A major new report from Graham Associates examines the remarkable growth in the branded residential sector, exploring the reasons behind its dominant role in today’s international real estate market.

With 64 fact-filled pages featuring latest research, data, and insights from global industry experts, this latest 4th Edition of 'Branded Residences: An Overview' remains the most comprehensive study of this burgeoning sector.

Contents include sector participants, market trends and predictions, choosing a brand partner, legal considerations, HOAs, managed rental programmes, price premiums, license fees, the importance of differentiation, buyer motivations, luxury real estate in a post-pandemic world, standalone and non-luxury residences, brand operator profiles, and much more.

Complimentary copies of 'Branded Residences: An Overview' are available at www.gagms.com.

“It is rare to see a publication that analyses the market, reflects the market norms, and ensures its readers understand the technical issues that need to be addressed to achieve a healthy balance between branded residence operators and owners. From its first edition this report has been ahead of the game. Essential reading.”
Felicity Jones, Partner, Watson Farley & Williams LLP

“It is a really good and comprehensive report. I have recommended it to many clients and industry colleagues.”
Tea Ros, Managing Director, Strategic Hotel Consulting

“The ideal guide to branded residences - essential reading for anyone wanting an independent view.”
Richard Bursby, Partner, Taylor Wessing LLP

“Chris Graham’s reports are the most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. People often think only of brand price premiums, but Chris has painstakingly assembled expert opinions from a wide range of industry leaders in the branded residential field, to discuss many other related key aspects. A must-read for any real estate developer or investor looking to do a branded residential or mixed-use project.”
Daniel von Barloewen, VP Residential Development, Accor

“Chris Graham is a master at corralling the trends within the branded residential sector, and his reports represent a go-to reference for anyone new to the concept or wishing to keep their finger on the market’s pulse.”
Ben Martin, Principal, HKS Advisory

“Recommended reading for anyone wishing to get a comprehensive summary of the key issues to consider when researching the branded residence sector.”
Philip Bacon, Director of Planning & Development, Horwath HTL

“Renowned as a go-to expert for those embarking on the development of branded residences, Chris’ insights go far beyond the realm of marketing. He has proven to be a highly valuable collaborator on global projects with WATG over the years and his early-stage involvement helps to frame the storytelling and market positioning of a concept from the outset.”
Rob Sykes, Associate VP & Director of Strategy, WATG