In return, this agreement enables Prioticket to increase their distribution reach to Hotelbeds' network of more than 60,000 travel trade buyers in over 140 source markets around the world.

Hotelbeds, the world’s leading bedbank, has announced a new deal with Prioticket, the innovative, global platform serving the experiences industry worldwide.

Prioticket connects operators with local and global reseller channels to create a unified customer solution. It enables operators working in the experiences sector to accept bookings via a single platform, creating a frictionless booking experience for its customers.   

This new partnership will give Hotelbeds the opportunity to further expand its ‘Beyond The Bed’ product line of activities and theme parks by gaining access to Prioticket's extensive product portfolio.

In return, Prioticket will expand its global reach by gaining access to Hotelbeds' 60,000 travel buyers based in more than 140 source markets around the world, including high-value channels such as travel agencies, tour operators, airlines and points redemption programmes.

Pedro Bazán, Activities, Tours & Cruises Global Director at Hotelbeds said: “We are delighted to have the opportunity to distribute Prioticket's extensive catalogue of activities and theme parks. Over the past few years, we have worked hard to offer a truly attractive and competitive portfolio of ancillary products and we believe that the integration with Prioticket is yet another step in our journey to offer our clients the best products from all around the world.”

Gert-Jan Ruiter, Managing Director at Prioticket added: "We are thrilled with this strategic collaboration with Hotelbeds as Prioticket continues its global expansion. This connection will bring our live connected global supply portfolio to our valued distribution partner Hotelbeds. We are looking forward to doing much more business together and to help Hotelbeds build their unique product portfolio."