Ascott unifies its 14 brands on one global online travel booking platform
Thursday, 8th July 2021
Source : The Ascott Limited (Ascott)

One-stop access to more than 400 properties in over 30 countries, including 61 newly added hotels managed under the Préférence, Vertu, Harris, Fox, Yello, Fox Lite and POP! brands.

Kickstarts ‘The Traveller’s Discovery’ campaign to debut Ascott’s first-ever NFT collectible series, featuring 11 unique non-fungible tokens as prizes for Ascott Star Rewards members

CapitaLand’s wholly owned lodging business unit, The Ascott Limited (Ascott) has launched discoverasr.com, unifying its separate brand websites on one single global online travel booking platform. discoverasr.com provides guests with one-stop access to Ascott’s more than 400 serviced apartments, coliving spaces and hotels with a total of about 77,000 units, across more than 130 cities in over 30 countries. This includes more than 10,000 units across 61 properties under TAUZIA Hotel Management (TAUZIA), which are available for the first time on Ascott’s online booking platform.

The new discoverasr.com features Ascott’s 14 award-winning lodging brands, namely Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!.

With a cleaner and more intuitive user experience, guests can easily find their home away from home with Ascott as they discover their next travel destination. Members of Ascott’s loyalty programme, Ascott Star Rewards (ASR) can now filter search for ASR participating properties, a highly requested feature amongst ASR members. The new feature enables ASR members to quickly identify and book the best deals at ASR participating properties to maximise their membership privileges. ASR members can also easily redeem their ASR points to offset the total cost of their stay.

Guests will also be able to take advantage of about 70 ongoing promotions in the ‘Featured Offers’ section to save on their next stay. The ‘City Destination’ feature will also help guests to plan their next trip. To help guests in selecting their accommodation of choice, they can now view guest reviews on the property. Guests will also be able to make reservations with add-ons such as breakfast and airport transfers to customise their stay.

Ms Tan Bee Leng, Managing Director, Brand & Marketing, The Ascott Limited, said: “As part of Ascott’s ongoing digital transformation to support our fast-expanding business and to improve our guest experience, we are leveraging Ascott Star Rewards to unify our brands on one single global online travel booking platform. The addition of the TAUZIA room inventory onto discoverasr.com and the conversion of the members from TAUZIA’s loyalty programme to ASR members are major boosts to our digital transformation journey. We look forward to reaping greater marketing synergies, onboarding new properties more easily and widening our online and loyalty offerings as we continue to grow our portfolio. discoverasr.com and ASR are two of our most important direct-to-customer touchpoints, set to strategically position Ascott to capture market share not only when travel rebounds, but also beyond.”

Ms Tan added: “Ascott is excited to celebrate the launch of discoverasr.com by dropping our first-ever NFT collectible series as prizes for our online mini games. These 11 unique NFTs are created exclusively for our ASR members to mark this momentous milestone in Ascott’s digital transformation journey. ‘The Traveller’s Discovery’ campaign seeks to not only engage our loyal ASR members, but also to attract new digitally-savvy fans to Ascott’s extensive portfolio of lodging brands. Defining global living is core to Ascott’s DNA, and we will continually look to innovate and trailblaze. We remain focused on constantly improving and augmenting our physical products as well as online offerings, to empower our guests with the freedom to live, work and play globally as they travel unbound with us.”

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