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ITB Asia 2021 changes to become virtually
Monday, 5th July 2021
Source : ITB Asia 2021 | 4Hoteliers ITB News - Marketing

Asia’s Largest Travel Trade Show, ITB Asia 2021, will be an all-virtual event with the physical show postponed to 2022.

Messe Berlin (Singapore) announces the complete digitalisation of ITB Asia, set to go virtual from 25 – 29 October 2021.

The virtual event includes five full days of business appointments and three exclusive days of conference programme, all conference sessions are available on-demand for a month and exhibitors can expect a number of virtual benefits and some new perks

Held in conjunction with MICE Show Asia as well as Travel Tech Asia

After close observations of international developments of the COVID-19 pandemic and extensive conversations with local authorities and partners, the show organisers made the difficult decision to move the show completely virtual.

The decision is made as Singapore moves to Phase 3 (heightened alert)1 where the current limit for MICE events is set at 250 attendees.

Read the full story at 4Hoteliers.com/itb

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