Hotel bookings in the US in April 2021 have exceeded 2019 values, thus, the May 2021 Hotelier PULSE Report reveals growing optimism across the industry.

Following a steady decline in hotels open for business since October 2020, our April 2021 survey results mark the inflection point with a significant increase in hotels that have reopened in anticipation of the summer demand.

Over 75% of Hoteliers surveyed state that their hotel is open or will open in May and industry average monthly occupancy expectations are increasing for all market segments.

This edition also shows that Hoteliers want to capitalize on the demand that’s coming. For the first time since the start of the survey, expectations are that ADR may moderately increase, and two-thirds of hoteliers expect 2021 to be a better year than 2020 in terms of hotel revenue.

The Direct channel is also recovering faster. According to our Hotel CRS data, Direct Bookings in April 2021 grew to over 78% of those in April 2019, outperforming major OTAs, including Booking (just over 49% of 2019 levels).

This says a lot about guest behavior in the current climate. Consumers are continuing to engage directly with businesses they can trust to flexibly meet their needs and deliver the best value.

Get the latest insights in our 14th Edition of The Hotelier PULSE Report here.

Pedro Colaco - CEO of Guestcentric & Editor of The Hotelier PULSE Report

Guestcentric is a leading provider of Hotel E-Commerce solutions to help extraordinary hoteliers promote their brand, connect with guests, and drive direct bookings.

GuestCentric’s Next Generation Hotel CRS, which includes conversion-driven booking engines, award-winning websites, GDS Chain Code, Channel Management, and a host of integrations with leading PMS and RMS solutions, provides hotels with the only unified solution to optimise the guests' online journey and convert visitors into direct bookings.

GuestCentric is a proud provider and partner to hotel groups and independent hotels in over 50 countries worldwide. From collections such as Design Hotels, Great Hotels of the World, Leading Hotels of the World, Relais & Chateaux, Small Luxury Hotels and Small Danish Hotels.