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Newly launched brand Chapter & Verse reveals its first hotel property
Friday, 14th May 2021
Source : Baimadun Tourism Development Co., Ltd.

Chapter & Verse, a lifestyle brand, is excited to launch Chapter & Verse, Wuzhen as its first location in China.

Set to open in summer 2021, this 5,000-square-meter (53,800-square-foot) boutique hotel is designed to exude a contemporary vibe, with bold structural accents and playful details at every turn.

Chapter & Verse is repose for travelers before setting off on the next big journey; it is a shelter where your imagination and creativity are set free, where local tales are unfolded in a poetic setting. Chapter & Verse is set quietly at the foot of picturesque Wuzhen, opening its very own first chapter.

Designed by New Practice Studio, the modern architecture design concept of Chapter & Verse roots deeply in traditional Southern China water town style – homes and markets built along the river's edge, with stone railings and arched bridges connecting residential and village life.

The flat and smooth street facing façade is covered by a wooden barrier, creating an ambiguous connection between the indoor and outdoor areas. This wooden barrier also provides a mild daylight filter, making a warming micro-ambience for the atrium.

"We hope that such a distinctive space can awaken the senses of ritual for travelers," says New Practice Studio founder Mr. Nianlai Zhong.

Inspired by local traditional architecture, each guest room is linked with a "bridge" passageway to create a sense of fluency. Whether you are staying in the room with water or garden view, the simplicity and modernity of the interior design instantly calms a restless mind. Simultaneously, the simple yet elegant colour platter provides a clean canvas allowing you to set your mind free and at ease.

Chapter & Verse has a total of 31 guest rooms and suites, in addition to 2 independent villas. One of the villas will be double as an atelier, hosting various exhibitions and programs. Chapter & Verse brand is not only is a hotel, but a lifestyle.

The hotel will contribute to a broader effort to revitalize the historical riverside in Southern China. The brand aims to make our daily life a verse that the individual will integrate into their creative chapter.

Photo credits: Jiaxi & Zhe For Chapter & Verse

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