Hotel direct bookings continue to show resilience as the industry prepares for the summer travel demand, outperforming major OTAs and all other reservation channels.
According to extensive market research published in the 13th Edition of The Hotelier PULSE Report, Hotel Direct bookings in March 2021 reached nearly 60% of total bookings over the same period in 2019.
However, the top two OTAs - Booking.com and Expedia - closed March 2021 with under 30% of bookings over the same period in 2019.
As spring starts to blossom, so are we beginning to see light at the end of the tunnel: hotel bookings net of cancelations in March 2021 have more than doubled bookings over the same period in 2020, and April 2021 showed better occupancy than April 2020.
Download the complete 13th Edition HERE to stay informed and prepared ahead of the pent-up travel demand for summer 2021.
Guestcentric is a leading provider of Hotel E-Commerce solutions to help extraordinary hoteliers promote their brand, connect with guests, and drive direct bookings.
GuestCentric’s Next Generation Hotel CRS, which includes conversion-driven booking engines, award-winning websites, GDS Chain Code, Channel Management, and a host of integrations with leading PMS and RMS solutions, provides hotels with the only unified solution to optimise the guests' online journey and convert visitors into direct bookings.
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