The hotel in Xian will become the group’s third hotel in Xi’an, and the second hotel in China under its lifestyle brand INNSiDE by Meliá.
Meliá Hotels International continues to maintain its strategic growth in China and on April.9th announced further growth with the new INNSiDE by Meliá Qujiang Xian, which is expected to open by 2025, expanding the group’s footprint in the country to 12 properties (6 operating hotels and 6 in the pipeline in Shanghai, Xi’an, Chengdu, Jinan, Zhengzhou, Chongqing, Inner Mongolia, and Guangxi).
Xi’an has a history of more than 3,000 years. It is also the political, economic, and cultural center of Northwest China. INNSiDE by Meliá Qujiang Xian is located in Qujiang New District, the cultural center of the city, boasting popular tourist attractions such as Giant Wild Goose Pagoda, Tang Dynasty Furong Garden, Great Tang Dynasty Ever-Bright City, Tang Dynasty Fortification Wall Relics Park, and Duling Relics Park, and cultural and art venues such as Shaanxi Grand Theater, Xi'an Art Museum, and Xi'an Concert Hall.
The district is also one of the most liveable areas for residential properties in the city. The signing of INNSiDE by Meliá Qujiang Xian, creates synergy with the group’s operating property, Gran Meliá Xi’an, flagship luxury hotel next to Tang Paradise, and the pipeline hotel Meliá Qinhan New Town, an urban resort located in Xixian New Area in the city.
Reinforcing INNSiDE by Meliá’s brand imperative of ‘Holistic Bleisure’, INNSiDE by Meliá Qujiang Xian will feature more than 200 rooms with eco-friendly elements. Whether traveling for leisure or business, the hotel will offer a variety of flexible dining options, creative meeting and working facilities, as well as INNSiDE’s signature Infit fitness experience, and much more.
INNSiDE by Meliá creates an environment where guests can work, work out, rest, and play, catering to City Breakers, Social Explorers, and Party Chasers. While embracing the local culture of the destination, INNSiDE by Meliá Qujiang Xian will carry its accessible lifestyle brand character and aspire to become the trendy place for the social gathering in the city, both for locals and tourists.
Mr. Bernardo Cabot, Area Managing Director China, Meliá Hotels International, and Mr. Miguel Wang, Head of Development North Asia, Meliá Hotels International, attended the signing ceremony and signed the management agreement with the owning company Xi’an International Exhibition Investment Holdings Co., Ltd., subsidiary of Xi’an Qujiang Cultural Industry Investment(Group)Co., Ltd., at Gran Meliá Xian hotel.
‘We are very proud to consolidate this first-time collaboration with Xi’an International Exhibition Investment Holdings Co., Ltd. and the second-time collaboration with Xi’an Qujiang Cultural Industry Investment(Group)Co., Ltd. We hope to strengthen our long and prosperous relationship with mutual benefits with the group through this cooperation. With the signing of INNSiDE by Meliá Qujiang Xian, we are excited to bring another important project to the region, further enhancing the importance of China for Meliá Hotels International,’ said Bernardo Cabot, the Area Managing Director of Meliá Hotels International China.
‘This time, our subsidiary Xi’an International Exhibition Investment Holdings Co., Ltd., and Meliá Hotels International have joined hands to select the second phase of Qujiang for our project, and introduce Meliá’s upscale lifestyle hotel brand INNSiDE by Meliá, to jointly build a star hotel, not only providing more diversified, international and high-quality urban facilities for the second phase of Qujiang but also furthering the enhancement of the regional urban life quality and demonstrating a new image for the development of cultural tourism industry. It will give full play to its advantages, concentrate high-quality resources, and carry forward the craftsman spirit of quality construction, and build INNSiDE by Meliá Qujiang Xian as a shining business card for the hotel industry in Qujiang New District, and plug the wings for the high-quality development of merging Qujiang's cultural, business and travel sectors.’
Mr. NIE Hu, Deputy General Manager of Xi’an Qujiang Cultural Industry Investment (Group) Co., Ltd., commented. As of the signing of INNSiDE by Meliá Qujiang Xian, Meliá Hotels International currently has a total of 54 properties in the Asia Pacific region, which are expected to open in the next few years.
In 2021, INNSiDE by Meliá plans to expand, prioritizing sustainability and respect for the environment, and to open new hotels in Amsterdam, Liverpool, Newcastle, and Luxembourg. These openings will join the brand's portfolio, currently made up of 33 hotels in countries such as Spain, Germany, the United Kingdom, France, Italy, China, Vietnam, Peru, and the United States.