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IHG introduces its luxury brand InterContinental in Morocco
Thursday, 4th February 2021
Source : InterContinental Hotels Group (IHG)

IHG has signed agreement with Immohold Hospitality for InterContinental Rabat, kicking off group’s ambitious expansion plans in the country.

IHG® Hotels & Resorts, one of the world’s leading hotel companies, has signed an an agreement with Immohold Hospitality, to introduce the InterContinental Hotels and Resorts brand in Rabat. The signing is aligned with IHG’s strategy to build on its luxury portfolio and expand into key gateway markets across the MEA region.

Expected to open in Q1 2022, the 5-star luxury hotel will be situated in the heart of Morocco’s capital city. Ideal for business and leisure travellers, the hotel will be perched within Rabat’s elite diplomatic district in proximity to a number of embassies and government institutions.

InterContinental Rabat will feature 156 exceptionally-deisgned guest rooms, 950 sqm of meeting space, a signature spa and extensive health and fitness facilities. With five distinct dining destinations, guests will enjoy a variety of cuisine, from authentic to contemporary options.

Commenting on the signing, Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG said: “We are delighted to partner with Immohold Hospitality to announce the development of our first InterContiental hotel in Morocco. With a strong legacy in the MEA region for 60 years, we are excited to continue the expansion of our luxury offering with the opening of InterContinental Rabat in the heart of Morocco’s capital city. As the world’s first and largest international luxury travel hotel brand, InterContinental® Hotels & Resorts has been pioneering luxury travel to new and iconic international destinations for decades. Each of our hotels is a destination in its own right with a distinctive style and ambience, and as Rabat is a city with such rich culture and heritage, we believe InterContinental Rabat will offer guests a truly unique travel experience. We are excited about this new venture and look forward to welcoming guests to this highly anticipated location in 2022.”

Sheikh Ali Al Shehri, Owner, Immohold Hospitality added: “We are proud to sign this agreement with IHG, which is a trusted name in the hospitality sector, to introduce their luxury offering to the Moroccan market. I am confident that the strategic location combined with IHG’s signature hospitality, will effectively cater to the needs of the modern business and leisure traveller visiting the city of Rabat. We are confident that our partnership will be a success and look forward to opening our doors in the near future.”
IHG currently operates 116 hotels across 7 brands in the Middle East and Africa, including: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, voco™and Six Senses with a further 53 in the development pipeline due to open within the next three to five years.

**Numbers as of September 30th, 2020

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