ITB 2024 Special Reporting
Skycanner identifies unserved routes to help aviation partners in recovery
Friday, 22nd January 2021
Source : Web in Travel (WiT)

Skycanner is helping its airlines and airports partners on their recovery journey with the introduction of Unserved Routes’ data module, which identifies untapped demand for new direct flight services.

According to Skyscanner, this new tool helps the aviation sector “leverage forward looking search and intent data to predict demand and identify new and more profitable route opportunities.”

The module provides data segmentation for the global aviation sector, combining flight schedule data with traveller demand insights, which Skyscanner terms as “first of its kind”.

Skyscanner said unlike other data sources, which focus on historic or completed bookings for route planning and yield management, its solution allows airlines and airports to forecast ahead and understand forward looking demand to restart or create new non-stop services up to 12 months into the future.

“Analysis of each route includes search and redirect volumes, average fare prices and conversion rates, with the ability to filter by travel month,” it added..

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