Situated in a new development in West London, Hyatt Regency London Olympia will mark the second Hyatt Regency hotel in the capital.

Hyatt announced that a Hyatt affiliate has entered into a management agreement with an affiliate of Olympus Property Holding Limited to develop a new Hyatt Regency hotel in London.

The 196-room hotel is slated to open in 2024 and will mark the eighth Hyatt-branded property and the second Hyatt Regency hotel in London. Hyatt Regency London Olympia will add to the current portfolio of Hyatt Regency hotels in the United Kingdom, joining Hyatt Regency Birmingham, Hyatt Regency Manchester and Hyatt Regency London – The Churchill.

Hyatt Regency London Olympia will deliver the personalized and energizing guest experiences as well as the stress-free environment that embodies the Hyatt Regency brand ethos. Business and leisure travelers alike will enjoy seamless, intuitive service alongside memorable dining experiences as well as flexible spaces to work, collaborate or relax.

“We are delighted to join forces with Olympus Property Holding Limited to be part of the exciting redevelopment of the Olympia exhibition center and bring the Hyatt Regency brand to life in this incredible new quarter of London,” said Felicity Black-Roberts, vice president of development Europe, Hyatt. “Expanding Hyatt’s brand footprint with these plans to add a second Hyatt Regency hotel in London contributes to our ambitious growth strategy for the U.K. and our embodies our focus on thoughtful growth in places that matter most to our guests, World of Hyatt members and customers. With its reputation as a place for people to connect, the Hyatt Regency brand will fit perfectly in this new development.”

Hyatt Regency London Olympia will be part of a new development that will see Olympia, London’s historic convention center built in 1873, redeveloped and transformed into an integrated convention, entertainment, and cultural district in West London. This redevelopment will include upgrades to the Olympia tube and rail station, additional bicycle routes and bus connectivity, allowing guests to access London’s Heathrow, Gatwick and City airports in under an hour by public transport.

Anchored by the Grand and National Halls’ iconic glass barrel vaulted roofs, the new 14-acre (56.656 square meter) site is being designed by Heatherwick Studies and Sparcc, and will include the creation of a boutique multi-screen arthouse cinema, a 4,000-person music and performing arts venue, a 1,500 seat theatre, a 2.5 acre rooftop sky garden, as well as restaurants, shops, cafés, hotels and 550.000 square feet (51.096 square meters) of office and co-working space.

Hyatt Regency London Olympia will feature a restaurant and a lobby lounge with bar and market area. For corporate guests, the hotel will offer four meeting rooms and will be directly connected to the London Olympia convention center.

“Having Hyatt on board is a real positive for London and a clear indication of confidence in both the city and this iconic landmark as a destination for culture and creativity,” said Chairman of Olympia Ltd John Hitchcox. “The Olympia redevelopment project will give a real boost to the local economy, bringing in an extra £9m per year in consumer spending to Hammersmith & Fulham, so we are very pleased to be taking another big step towards the realisation of a new vision for this area.”