Partnership between New World Hotels & Resorts and Sun Group will unveil all-villa enclave at one of Vietnam’s finest beach destinations.

New World Hotels & Resorts has been appointed by Sun Group to manage New World Phu Quoc Resort (formerly Sun Premier Village Kem Beach Resort), on Vietnam’s southern Phu Quoc island, with first guests anticipated in 2021.

The agreement heralds not only the 11th property and second resort to join New World Hotels and Resorts’ portfolio across Asia in city and resort destinations, but the third in Vietnam including New World Saigon Hotel and New World Hoiana Hotel opening soon.

“We are very grateful for the trust Sun Group has placed in us to manage this exquisitely designed resort in such a unique corner of the world”

The all-villa resort is situated on the southwestern tip of Phu Quoc, on nearly 60 hectares of tropical landscape facing acclaimed Kem Beach – a 3.5km crescent-shaped swathe of idyllic shoreline facing the Gulf of Thailand. Akin to a luxury beach village, the resort is a fitting home base to explore the natural wonders of Phu Quoc – the largest of Vietnam’s islands, it is densely forested, bisected by the “99 Peak” mountain range and encircled by some of the world’s finest beaches. More than half the island is a UNESCO Biosphere Reserve and much of its surrounding waters a marine preservation area.

Guests can select from 375 villas in seven configurations starting from 124 square metres in size to the grand 414-square-metre Sun Beach Front Villa. Every thatched-roof villa includes a private swimming pool. Combining contemporary design with time-honoured Vietnamese architectural concepts, each villa is composed of three separate areas, all enhanced by fresh ocean breezes and natural sunlight. Wood, bamboo and rattan are incorporated into stylishly elegant Vietnamese interior décor.

The resort’s private stretch of Kem Beach is a magnet for water sports, beach lounging and magnificent sunsets, but the meandering pathways through the resort’s landscaped gardens also lead guests to a myriad of additional recreational options, including an outdoor swimming pool, fitness centre and studio, a 16-treatment-room spa and kids’ club for little vacationers.

Restaurants and bars satisfy holiday indulgence with an all-day café, specialty restaurant, pool bar and beachside restaurant offering lush tropical ambience and views to accompany island, regional and international cuisines.

“We are very grateful for the trust Sun Group has placed in us to manage this exquisitely designed resort in such a unique corner of the world,” said Sonia Cheng, chief executive officer of Rosewood Hotel Group. “We can think of no more perfect opportunity to express our brand’s vision of genuine and heartfelt service than amidst the beauty of Phu Quoc and the warmth of its people.”

“This partnership between two of the most respected brands in hospitality will bring not only a superlative new experience for travellers to Vietnam, but reinforce Phu Quoc’s position as a world-class holiday destination,” said Dang Minh Truong, chairman of Sun Group.

In ambience, setting and style, New World Phu Quoc Resort luxuriously reflects all the charm of the verdant Vietnamese island that is proving an increasingly irresistible lure to visitors from around the world. It is also a gateway to exploring Phu Quoc’s captivating culture and island lifestyle. Known as the “Pearl Island” for the quality bounty from its pearl farms, its traditional villages, bustling markets, Buddhist pagodas and peppercorn plantations also await discovery, and its unique superlatives include production of Vietnam’s finest nuoc cham, the fish sauce ubiquitous in Vietnamese cuisine, and inarguably the best seafood in the country.