Rallying industries and communities through an unprecedented event concept, Tatler will be organising a city-wide fundraiser at over ten iconic hotels for the benefit of social housing enterprise Light Be.
Luxury lifestyle group Tatler has unveiled an unprecedented event concept intended to revitalise Hong Kong’s standing on the world stage with a fundraising event designed to lift spirits and support industries, and showcase Hong Kong’s vibrant energy and unique heritage.
United Hong Kong will be a pioneer on numerous fronts: from bringing together industries to work together for a common cause and distributing rapid Covid-19 tests for all staff and guests prior to the event, setting the tone for the new normal in the events space.
“Our belief in the “4 C’s” is what inspired this event - connection, community, charity, and a can-do spirit, all of which we believe the city needs more than ever,” says Michel Lamunière, Founder of United Hong Kong and Chairman & CEO of the Tatler Asia Group. “Hong Kong needs to come together in these challenging times, and given our history at Tatler of bringing together industries and communities, we wanted to use our platform to showcase the best of our city, and in turn, encourage others to support.”
In a remarkable collaboration, United Hong Kong brings together 13 iconic Hong Kong hotels to each host a fundraising dinner for a maximum of 50 persons each, with social distancing measures strictly followed, on the evening of Saturday, November 21st, 2020.
To uplift and support the performing arts industry, United Hong Kong will also showcase leading performing arts companies and numerous independent artists and performers to stage immersive performances at each of the locations.
“We have always been committed to promotion and development of Asian culture and identity on the global stage and supporting local communities and individuals, two things which are fully embodied in the vision for United Hong Kong.”
Tatler, the leading platform for connecting Asia’s most influential and affluent communities for the last 43 years, will be leveraging its channels across the region in print, digital, and social to promote and proactively elevate Hong Kong’s image.
Tatler’s inaugural fundraiser is on behalf of social enterprise Light Be, the first social housing enterprise in Hong Kong. “We are grateful to Tatler and Michel in particular for supporting our vision,” says Ricky Yu, Founder of Light Be. “Through this benefit and the generous support of the Hong Kong community, we will be able to accelerate our impact in terms of developing new housing options intended to help temporarily impoverished households and break their poverty cycle, particularly in this post-Covid environment.”
“We are also asking the Hong Kong public to show their support for this initiative, which will, in turn, support the hospitality, performing arts, and provide much-needed social housing to those who need it the most,” says Lamunière.
United Hong Kong is also partnering with Prenetics, a leading global Covid-19 technology provider, to distribute around 1,200 testing kits prior to the event for all participating staff and guests.
Lamunière adds, “We have an opportunity to demonstrate that Hong Kong is again at the forefront of innovation, by showing the world what the new normal in the events space is.”
To support the United Hong Kong Benefit, individuals and corporations can also donate to Light Be by contacting email@example.com.
Key Facts & Figures about United Hong Kong:
- Held simultaneously at 13 venues
- 500+ guests expected
- 22+ Michelin stars will be represented
- 13 performing arts groups and independent performers
- 1,200 rapid COVID-19 testing kits provided
- The United Hong Kong Benefit aims to raise HK$10million for social enterprise Light Be to support the challenges of social housing in Hong Kong through a minimum guest pledge of HK$10,000
- Conrad Hong Kong
- Four Seasons Hotel Hong Kong
- Grand Hyatt Hong Kong
- Island Shangri-La, Hong Kong
- Mandarin Oriental, Hong Kong
- Rosewood Hong Kong
- The Hari Hong Kong
- The Langham, Hong Kong
- The Murray, Hong Kong, A Niccolo Hotel
- The Peninsula Hong Kong
- The Ritz-Carlton, Hong Kong
- The St. Regis Hong Kong
- The Upper House
Performing Arts partners:
- BPM Dance Productions
- Chung Ying Theatre
- City Contemporary Dance Company
- CPG (Creative Production Group)
- Haw Par Music Foundation
- Hong Kong Ballet
- Hong Kong Philharmonic
- Stuart Palm the mentalist
- The Chinese Artists Association of Hong Kong
- Toolbox Percussion
- Vox Vanguard
- Independent DJs and artists
Light Be is the first social housing enterprise in Hong Kong since 2010, Light Be launched Hong Kong’s first social housing network Light Home and the first social housing building Light Housing. Many innovations have been made by Light Be, such as delinking rent from market rate, integrating social housing with tenants’ personal development, engaging property owners to form a housing network, conserving and revitalising idle building for creative social housing, and many more.
Prenetics is a leading genetics and diagnostic health testing company, operational in 10 countries with a team of over 200. Prenetics, driven by a duty of social responsibility due to the global pandemic launched Project Screen, an initiative aimed at making COVID-19 testing easy, safe and accurate. Prenetics has to-date performed more than 300,000 RT-PCR tests in Hong Kong and the United Kingdom. In Hong Kong, Prenetics was the 1st private laboratory to have been appointed by the Hong Kong government for mass community testing. In the United Kingdom, Prenetics was instrumental in the re-start of the English Premier League season having done the testing across 20 clubs for all of their players and coaches, as well as introducing a digital health passport in stadiums.
The Tatler Asia Group is the region’s leading luxury lifestyle group, producing some of the most iconic magazines, websites, and experiences. Its flagship title, Tatler, established in 1977, now has editions in eight markets across Asia and is the most trusted brand to connect with influential consumers across the region. Tatler’s sub-brands include Tatler Dining, Tatler Homes, Generation T, Tatler House, Off Menu, and more. Headquartered in Hong Kong, the Tatler Asia Group operates in China, Taiwan, Singapore, Malaysia, and the Philippines, Thailand, and Indonesia. It is wholly owned by Switzerland’s Edipresse Group and the Lamunière family.