Hotels sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of cumulative brand value, equating to US$14 billion, Hilton remains world’s most valuable hotel brand, up an impressive 35%, Mercure is fastest growing brand, following staggering 57% growth.
- Hilton remains world’s most valuable hotel brand, up an impressive 35%
- Mercure is fastest growing brand in Brand Finance Hotels 50 2020 ranking, following staggering 57% growth
- Premier Inn claims title of world’s strongest hotel brand, Brand Strength Index (BSI) score 89.1/100
- Leisure & Tourism sector also heavily impacted, brands could lose up to 20% of cumulative brand value
- Airbnb most valuable leisure & tourism brand, brand value US$10.5 billion
US has 32 brands on the list and China has 3 brands
Top 50 hotel brands could lose US$14bn from COVID-19
The world’s top 50 most valuable hotel brands could lose up to US$14 billion worth of brand value as a result of the COVID-19 pandemic, according to the latest Brand Finance Hotels 50 2020 report. Brand Finance’s analysis shows that the hotels sector is one of the most heavily impacted industries globally and could face a potential 20% loss in brand value.
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