Thanks to this first opening in Serbia, the European 2nd Hospitality group continues to develop its network in Eastern Europe, where he already has almost 30 hotels.

Belgrade, as a key location in The Balkans state is a new opportunity for the group. Moreover, the development strategy is focused on capitals and key cities in Europe, as evidenced by the recent opening of Golden Tulip in Bordeaux or Campanile in Casablanca.

The Dutch brand Golden Tulip counts almost 200 hotels in the world and offers a playful look on life, travel and affairs. Located in key cities, Golden Tulip hotels are playful and premium. The Golden Tulip Zira has 130 rooms and 4 floors, located in central city zone, built at the crossroads of two important streets Ruzveltova and Cvijićeva , near university district and only twenty-minute walk from the Republic Square.

A coming opening in 2020

The opening of Golden Tulip Zira is planned for the february 10th 2020. It is a renovation of an existing asset, the Hotel Zira, a very famous hotel for local and international tourists.

The hotel will provide spacious and confort rooms and a restaurant offering mediterranean and traditionnal Serbian food. Investing in this new hotel, Louvre Hotels Group aspire to make it an unmissable place of the city for affairs or leisure travelers.

"We are very pleased to sign and soon open a flagship Golden Tulip hotel in Serbia. Belgrade is an important city and part of One Belt One Road initiative with a growing number of international travelers including guests from China. Design-oriented Hotel Zira with its great food & beverage facilities will be a perfect addition to our portfolio." Adam Konieczny, Development Director Europe in Louvre Hotels Group.