Banyan Tree Holdings has entered into a joint venture with Myanmar Treasure Hotel and Resort Group (Htoo Hospitality) for 15 operating and two pipeline properties in Myanmar.

The JV will manage the Myanmar partner’s portfolio and also take on third party management party management contracts.

Spanning a number of locations across the country, the group will use Banyan Tree’s IP of brand families and will also have a dedicated brand according to SKIFT.

As Asia’s regional chains look to get a foothold in fast developing countries, a new wave of operators are opting for joint ventures despite the strategy having a legacy of mixed results.

Thailand’s Dusit recently did a deal in the Philippines with Metro Pacific for hotels and residences across the country.

C9 Hotelworks is an internationally recognized consulting firm with extensive experience in the Asia Pacific region. Its core business focus includes: Hotel and Resort Development Asset Management / Ownership Representation Project Feasibility and Analysis Key competencies include international hotel operator search, selection and contract negotiation, mixed use hotel and residential planning and operation reviews. A wide range of both institutional and private developers and a comprehensive portfolio of completed projects give C9 the skill set and background to focus on key issues, evaluate complex ones and assist clients in achieving solid results. Based in Phuket, Thailand and led by Managing Director Bill Barnett, who has 28 years of experience in Asia Pacific, the firm is well positioned to serve an increasingly demanding marketplace.

Bill Barnett, Managing Director, C9 Hotelworks Company Limited 9 Lagoon Road, Cherngtalay, Thalang, Phuket, 83110, Thailand (Office located at the entrance of Laguna Phuket) T: +66 (0)76 271 535 / F: +66 (0)76 271 536 info@c9hotelworks.com / www.c9hotelworks.com