The ultra-luxury hospitality brand’s new integrative wellness concept provides innovative, personalised solutions to create the foundations for optimal urban living in 2020 and beyond.

Rosewood Hotels and Resorts® is pleased to invite guests to begin the new year by embarking on a superior, holistic health and wellness journey at Asaya Hong Kong, the ultimate new urban wellness destination situated in the Rosewood brand’s home city of Hong Kong.

Named after the Sanskrit term for setting an intention or hope to propel self-change and transformation, Asaya welcomes individuals from all walks of life to pursue their personal wellness goals in a nurturing and supportive environment.

Offering locally inspired, culturally authentic experiences across five key components of holistic wellness, Asaya provides an unparalleled opportunity to achieve unlimited potential in the year ahead and beyond. Following the recent debut of Asaya Hong Kong in late 2019, together with Asaya Phuket, Rosewood’s progressive wellness programme can now be fully experienced across both a city hotel, with a focus on ongoing and holistic transformation, membership and community, and a remote resort, with an emphasis on retreats and cathartic programs.

Occupying 3,716 square metres (40,000 square feet) and set over two dedicated floors of indoor-outdoor space in the iconic Rosewood Tower, within the game-changing new Victoria Dockside development on Tsim Sha Tsui’s waterfront, Asaya is the most comprehensive integrated urban wellness offering of any hotel or lifestyle facility in the city. Located on the sixth and seventh floors, Asaya sets out to holistically support a lifestyle of wellness and includes carefully curated experiences with expert practitioners that empower Rosewood’s guests, as well as Asaya patrons and members, to begin their wellness journeys by first connecting with themselves.

Asaya’s innovative approach transcends conventional ideas of spa to offer best-in-class integrated treatments from a variety of traditions; personalised wellness programmes tailored around guests’ needs and goals; and specialised retreats and workshops across a wide range of disciplines that address the fundamentals of health and well-being and effect long-lasting change across all age groups.

In creating Asaya, Rosewood Hotel Group CEO Sonia Cheng envisioned a comprehensive new destination for wellness. Conceived with the purpose of creating innovative solutions as an antidote to the ailments of busy, stressful urban living, at Asaya, hotel guests and local members alike can explore their highest potential. With the inherent understanding that each person is unique, guests can activate their wellness journey in a nurturing and supportive environment which celebrates a shared sense of purpose and community.

“At Rosewood Hotel Group we recognise that now more than ever, there is a need for a sense of greater well-being and a profound shift in the way people perceive wellness,” said Cheng. “Once it was regarded as a luxury ‘add on,’ however, now it is infused into every aspect of our day-to-day lives, from how we travel, to the source of our food, to our personal and physical nurturing, accepting the need for emotional self-care, as well as a growing consciousness towards fostering greater community in today’s fast-paced, technology driven world.”