The Hotels Network, a hotel technology company who pioneered the concept of Predictive Personalization, has announced the launch of its latest product innovation: Inliners, a new product completely transforms how to manage marketing messages on your hotel website.
The focus of this release is to take website personalization to the next level by enabling hotel brands to embed messages directly into the page, resulting in an inline design that is intentionally more subtle.
By showing hyper-relevant messages at critical points throughout the booking process, brands can nudge visitors towards a booking and ultimately boost direct conversions. With this latest release, it is now possible for hotel brands to fully optimize their user journey strategy without interrupting the UX. The impact on conversion rate is even higher when the new discrete Inliners are used in conjunction with more prominent formats such as Layers or Exit Intent banners.
This infinitely personalizable content management system completely transforms how to manage marketing messages on hotel brand websites. With no coding required, marketers will have total flexibility over which message to show users and how it should be displayed.
They can customize every single detail on demand to guarantee the Inliner looks just like part of the website on any device, including mobile. What’s more, hotels will be able to tailor the messaging for any group of users thanks to behavioral targeting.
Juanjo Rodriguez, Founder of The Hotels Network, commented, “Speaking with hoteliers around the globe, in particular within luxury brands, Inliners clearly offer something that fulfils a need but that until now was not available in the market. With this native content feature, we are delighted to be the first company in our space to empower our hotel clients to offer visitors a seamless website experience that drives conversions.”
For additional information, imagery or for spokesperson quotes and interviews, please contact The Hotels Network:
Fiona Gillen, VP Marketing / firstname.lastname@example.org
About The Hotels Network:
The Hotels Network is an innovative technology company working with over 4,000 hotels worldwide. The company offers clients a hotel tech ecosystem to boost website conversions and ADR. By adding a layer of tools to their website, brands can improve the user experience for guests and increase direct bookings.
In addition to price comparison, reviews summary and a full suite of personalization options, the company’s recent product innovation, Oraculo, is the world’s first predictive algorithm for hotels. Oraculo predicts the behavior of visitors to the hotel website and then automatically personalizes both the message and the offer for each user.